Description

　　You Lead the Way. We’ve Got Your Back.

　　With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

　　At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

　　Join Team Amex and let's lead the way together.

　　American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business.

　　The Card Lend Marketing team within GCS develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch point, to drive high levels of product satisfaction and long-term engagement among our customers.

　　How will you make an impact in this role?

　　The B2B Lend Marketing Analyst will support the marketing strategy and lead execution in email and direct mail channels for two Charge Card marketing treatments: promotional APR offers (Customer Level Pricing, CLP) and customer-requested Limit Increase (Reactive Limit Increase). This person should have a track record of success in delivering projects on time by mastering execution and influencing partners along the way as they will partner cross functionally across various teams including Product Management, Channel Marketers, Risk, Analytics, Technology, and Finance. This is a highly visible role with huge opportunity for exposure to leadership.

　　Key Responsibilities:

　　Support and help evolve the Promotional Pricing Strategy for Charge CLP across 4 main marketing channels through understanding of our business card members, suite of business products and data sources, qualitative and quantitative.

　　Scale our Reactive Limit Increase marketing by introducing new touchpoints and enhancing creatives to increase customer engagement.

　　Accelerate our execution practices in both contact strategy and targeting.

　　Manage development of creative, campaign set-up and execution of Customer Marketing content – creation, legal review and deployment in the email and direct mail channels.

　　Implement test and learn curriculum to drive organic growth through targeted initiatives.

　　Constantly collaborate with partners to deliver projects, scale existing treatments, and understand key drivers of results.

　　Monitor, analyze and report out on campaign results to peers and Senior Leadership.

　　Be the subject matter expert of Email and Direct Mail best practices.

　　Manage marketing campaign budgets.

　　Minimum Qualifications:

　　1 years of relevant marketing experience.

　　Exceptional project management: A master in campaign execution with the ability to influence partners.

　　Strong communication skills: Has the ability to get results through collaboration with key partners & stakeholders.

　　Outstanding organization skills: Ability to clearly outline detailed, next steps while ensuring the overarching, “big picture” goal is not lost by managing timelines.

　　Results driver: Exceptional sense of accountability and ownership.

　　Digital and/or Direct Marketing expertise (preferred): experience executing, managing, and tracking an end-to-end email and/or direct mail marketing campaign.

　　Positive energy and enthusiasm with a “can-do” attitude and someone who wants to have fun!

　　Preferred Qualifications:

　　Robust analytical skills: Has the ability to draw insights and drive strategy; proficient in Excel, Tableau and PowerPoint.

　　Innovator: Passionate about breaking the status quo and has good knowledge of compelling marketing outside of American Express.

　　Qualifications

　　Salary Range: $55,000.00 to $105,000.00 annually bonus benefits

　　The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

　　We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

　　Competitive base salaries

　　Bonus incentives

　　6% Company Match on retirement savings plan

　　Free financial coaching and financial well-being support

　　Comprehensive medical, dental, vision, life insurance, and disability benefits

　　Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

　　20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

　　Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

　　Free and confidential counseling support through our Healthy Minds program

　　Career development and training opportunities

　　For a full list of Team Amex benefits, visit our Colleague Benefits Site .

　　American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

　　Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

　　We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

　　US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

　　If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

　　Job: Marketing

　　Primary Location: US-New York-New York

　　Schedule Full-time

　　Req ID: 24000500