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Advertising and Promotions Director
Advertising and Promotions Director-April 2024
Mexico City
Apr 22, 2026
ABOUT GENERAL MOTORS
We are committed to advancing an all-electric future that is inclusive and accessible to all as we transition from automaker to platform innovator.
10,000+ employees
Consumer Goods & Services, Technology
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About Advertising and Promotions Director

  Job Description

  Key Responsibilities / Accountabilities

  Development of strategy plans and tactics to create advertising campaigns that deliver against sales (market share) and brand health target.

  Oversee & optimize budget and resource allocation for all four brand (Chevrolet, Buick, GMC and Cadillac)

  Identifying relevant media channels and messages to ensure effective conversion, moving clients along the funnel.

  Lead marketing team and agencies while working with global marketing & local commercial teams.

  Essential Qualifications / Requirements

  10+ years proven experience leading marketing / strategy / innovation functions for a multinational company of relevant size.

  Strong understanding of advertising principles and media channels, including digital as well as CRM background.

  Proficiency in navigating IT & MarTech suppliers & internal IT processes

  Data-driven mindset with the ability to measure and analyze functional effectiveness.

  Proven people management and people development experience of teams of over 5 staff.

  Creative thinker with the ability to innovate and adapt to evolving marketing needs.

  Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus.

  Previous budget management experience for multiple brands (multi-million dollar).

  Other characteristics (desired)

  Fast learner, leadership, effective communications, negotiation

  An insatiable curiosity for innovative technologies and a passion for continuous improvement.

  Proven ability to drive change on a large scale.

  Excellent communication and presentation skills, with the ability to convey complex information in an understandable and engaging manner.

  Confident in interacting with teammates of all levels and functions, and ability to connect with a variety of personalities.

  Strong project management skills, including the ability to manage multiple initiatives simultaneously.

  Additional Job Description

  Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis

  Remember to attach your CV when applying to this vacancy.

  Just so you know…diversity and inclusion are our strengths. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

  About GM

  Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

  Why Join Us

  We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

  Diversity Information

  General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

  We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

  We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:

  Our Company (https://search-careers.gm.com/en/working-at-gm/)

  Our Culture

  How we hire​​​​​​​ (https://search-careers.gm.com/en/how-we-hire/)

  Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

  Explore our global location s

  The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected] .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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