Description

　　You Lead the Way. We’ve Got Your Back.

　　With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

　　At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

　　Join Team Amex and let's lead the way together.

　　As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments.

　　The Senior Manager, Multicultural Marketing will be responsible for helping to determine how and where our brand authentically shows up to connect with Multicultural audiences and will join a passionate and tenured group of brand strategists and marketers on the Global Advertising & Brand Management (GABM) team responsible for creating marketplace demand and driving commerce through breakthrough marketing, differentiated partnerships, and innovative enterprise-wide brand platforms. This position will report to the Director of Cultural Platforms and act as a Center of Excellence for the brand, helping to build dedicated brand programs (e.g., Content, Media, Experiential) to engage with Multicultural audiences in partnership with relevant GABM and enterprise stakeholders.

　　Responsibilities:

　　Support the ongoing refinement and evolution of the Cultural Platforms team’s strategy, partnering across the Enterprise and with key partners in GABM and externally, to drive brand consideration and demand for Amex with Multicultural audiences

　　Be the voice of the Multicultural prospect and Card Member across all strategic campaigns

　　Ensure campaign adherence to Amex policies and processes regarding brand review, legal approval, and compliance requirements

　　Help develop a content strategy to drive engagement with Multicultural audiences and the associated media plan to scale and expand reach

　　Manage third-party vendor and external agency partner administrative tasks to include finance billing, performance reporting, and compliance auditing

　　Own the budget and monthly forecast process, ensuring full utilization and on-time project execution

　　Qualifications:

　　7 years of marketing and/or brand strategy experience, including experiential marketing

　　Experience developing strategic campaigns for scaled activations and brand experiences at consumer-facing tentpole moments, industry events, and conferences/trade shows

　　Strong project management skills with the ability to develop and manage project plans, budgets, timelines, and deliverables

　　Executive presence and presentation skills are important, and the successful candidate must be an effective communicator at all levels of organizations

　　Strong record of driving results and innovation with an eye for creative excellence

　　Confident, strong communicator and storyteller that questions the status quo, with ability to socialize ideas and influence others to think differently

　　Experience building relationships across large cross-functional teams and managing external agency partners

　　Demonstrated curiosity for industry and category trends along with a deep interest in culture and a pulse on worldwide events and trends

　　High energy, self-starter, team-oriented, entrepreneurial spirit with flexibility to thrive in a fluid work environment

　　Agency experience a plus

　　MBA preferred

　　Qualifications

　　Salary Range: $80,000.00 to $155,000.00 annually bonus benefits

　　The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

　　Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position.

　　We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

　　Competitive base salaries

　　Bonus incentives

　　6% Company Match on retirement savings plan

　　Free financial coaching and financial well-being support

　　Comprehensive medical, dental, vision, life insurance, and disability benefits

　　Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

　　20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

　　Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

　　Free and confidential counseling support through our Healthy Minds program

　　Career development and training opportunities

　　For a full list of Team Amex benefits, visit our Colleague Benefits Site .

　　American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

　　We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

　　US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

　　If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

　　Job: Marketing

　　Primary Location: US-New York-New York

　　Schedule Full-time

　　Req ID: 24000854