Reference #: 1651ABOUT MICROBACMicrobac Laboratories, Inc. is a premier commercial laboratory testing firm that partners with clients worldwide, offering laboratory solutions to the life science, food and nutrition, and environmental industries and serves our clients with the utmost expertise and respect for their market requirements, constraints and challenges. We embody a company-wide commitment to exceptional customer experience, which has been refined over nearly 50 years of trusted, analytical and measurement experience.Through our network of laboratories, offices, and field services, we have the flexibility to meet the unique requirements for each client, project and scope.As a privately held third-party testing company, Microbac operates with a commitment to safety, quality and compliance. Our diverse work portfolio includes broad accreditation offerings and tested insights across the environmental, food and life science markets.We are seeking a Sales and Marketing Specialist base out of our corporate offices in Pittsburgh, PA.  The Specialist is a key member of both the sales and marketing teams acting as the liaison between the departments creating a seamless and beneficial flow of information. This position will report to the head of the marketing department.MAJOR/ESSENTIAL FUNCTIONS:Coordinate tradeshows and industry events, in whatever capacity that may entail including create necessary materialsOrganize and distribute internal sales support materialsCoordinate with marketing team when new materials are neededCollaborate with other members of the marketing team to build and update laboratory pages on Microbac websiteFunction as the liaison between marketing and the sales team to create geographic or industry specific individual marketing campaignsCoordinate and support list building with sales team for marketing campaignsFunction as Hubspot administrator and continue to learn Hubspot capabilitiesHead of webinar team, responsible for coordination of content, logistics, advertisement, and moderator for the eventAssist with development and then execute data-driven email and social media marketing strategies, focusing on contact segmentation, personalization, and automationEnhance Microbac's social media strategy and presenceAssist in copywriting for emails and other marketing assets(eventual podcasting host)KEY RESPONSIBILITIES & ACCOUNTABILITIES:Oversee the development of specific sales and marketing techniquesPromote the business and communicate with employees in the most efficient and effective wayWork with the marketing department to make sure that the company website is promoting Microbac services and products as effectively as possible, enhancing our brand to the publicCollaborate with the sales team to help generate new, and strengthen current customer relationships utilizing the tools in SalesforceHelp develop sales presentations as neededEDUCATION AND EXPERIENCE:Bachelor's degree + 3-5 years of related experience or equivalent combination of education and work experienceExperience working with applications within the Microsoft Office Suite is requiredExperience with CRM, preferably Salesforce, and marketing automation software, preferably Hubspot, is requiredIn-depth knowledge of email marketing best practices, including contact segmentation, personalization, automation, and deliverability.Proven ability to analyze and interpret email performance data and make data-driven decisions to optimize campaigns.Exceptional writing, editing, proofreading.Exceptional communication skills to work as a member of a fully remote, collaborative team.PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with applic ble law. While performing the duties of this job, the employee is regularly approximately 20% of the time, required to use hands to finger, handle, or feel objects, tools, or controls; stand approximately 50% of the time; walk, sit, reach with hands and arms, talk or hear, and smell 50% of the time; position may require climbing, stooping and kneeling; lift and/or move up to 20 pounds 10% of the time. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.Microbac is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability/Sexual Orientation/Gender IdentityVeteran Friendly Employer

　　All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identity, or protected veteran status.