Company Summary

　　DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming smart home installation services, mobile plans and products, and now we are building America’s First Smart Network™.

　　Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.

　　Department Summary

　　Part art. Part science. All passion. Our marketing and advertising teams bring a unique blend of skills to tell the DISH story with invention. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive our own breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

　　Job Duties and Responsibilities

　　This position will lead eCommerce efforts within Sling TV and DISH TV, including leading a cross-functional team to drive onsite engagement and conversion and drive sales throughout the lifecycle. You will be a key member of the Video Services Marketing leadership team and will be responsible for managing activation, conversion, and sell-in targets for our brands. To achieve your goals, you will lead and manage a high-performing team to rapidly iterate and optimize the onsite funnel and marketing tactics in a dynamic competitive environment.

　　In this role, you will work directly with various departments across Sling and DISH to develop acquisition and media strategies, monitor and assess the performance of our sites, and optimize the onsite experience via test and learn. As a leader, you will be a model for execution excellence, a creative problem-solver, and a respected thought leader who sets the tone of high performance within the organization.

　　Key Responsibilities:

　　Lead the team responsible for the end-to-end experience on Sling.com and DISH.com including, but not limited to, information seeking, new and former customer carts, account management and upsell, and cancel flow

　　Develop and execute the overall e-commerce strategy in alignment with the company's business objectives while capitalizing on market trends, competitive landscapes, and emerging technologies to enhance the online presence across DISH and Sling

　　Partner with Product, Design, Development, and Operations teams to ensure that the product strategy is aligned with Sling’s brand and overall company goals

　　Work closely with the digital marketing team to align e-commerce strategies with overall marketing efforts, including SEO, SEM, social, device, programmatic media, and email campaigns

　　Educate the marketing department on the “how” and “why” of the product to inform marketing strategy and tactics

　　Drive new capabilities in the form of site personalization and audience segmentation to enhance the customer journey, ensuring a positive and engaging site experience

　　Own the planning and management of content on our site domains

　　Monitor daily conversion rate and product sales targets closely and strategize how to meet them through planning, testing, and optimization of site content

　　Partner closely with our creative team to request, ideate, and give feedback on creative assets needed to support site goals

　　Understand where and how traffic is being driven to our site and how to deliver a seamless, conversion-driven experience on-site

　　Analyze and report onsite metrics, using insights to identify opportunities and chase them down

　　Skills, Experience and Requirements

　　Education and Experience:

　　Bachelor’s degree from a 4-year university or equivalent combination of education and experience

　　10+ years of experience including 5 years related experience in eCommerce merchandising

　　Skills and Qualifications:

　　Adept at handling multiple competing priorities and duties in a fast-paced, results-driven, changing environment, with minimal daily oversight

　　Exceptional verbal and written communication skills; proven ability to communicate effectively and influence all levels of staff

　　Experience working with MarTech tools like CDP, Adobe Stack (e.g., AEP, AEM, Target, etc), Salesforce Marketing Cloud, LiveRamp, Neustar, Telium

　　Working knowledge and usage of Adobe Analytics (or Google Analytics); expertise in analytics preferred

　　Experience managing large teams of diverse professionals

　　Strong customer and employee orientation

　　Ability to travel 10% - 20% of time

　　#LI-CS6

　　Salary Ranges

　　Compensation: $110,110.00/Year - $157,300.00/Year

　　Benefits

　　We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits (https://careers.dish.com/about/benefits?pk_vid=7df16cf2830b8db21671727467e02e66) .

　　The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

　　This will be posted for a minimum of 3 days or until the position is filled.

　　We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer - Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We are a true merit-based organization and work hard so there are no artificial barriers to one's potential success. DISH is committed to a workforce where everyone's opportunities are limitless.

　　Consistent with this commitment, DISH will endeavor to provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to the employee or others, or is otherwise not required by law.