This is a key position that leads the end-to-end cycle of System Revenue/Volume Planning, pricing architecture, customer retail strategies, trade spend/TPO initiatives, performance management, and customer gap-solving recommendations. The position will have significant exposure and influence with both internal and external leaders including Sales leadership, Customers, Franchise bottlers, Brand teams and cross-functional partners while leading multiple leadership routines to gain alignment on Customer Retail Strategies, Pricing, Trade spend, and Governance.
POSITION PURPOSE:
Leads development and creation of optimized customer annual price package plans leveraging retailer realities and TPO insights
Leads customer-level contingency actions and gap-solving to ensure delivery of annual plan and customer JBP
Partners with Sales Leadership & Finance on determining incremental trade investments and pricing exception requests for account base
Provides input to Finance Forecast team on mid to long-range implications, CCF/Checkbook deployment, TPO, and guidance on key promotional events
Franchise Leadership role in gaining alignment for price/package/promotion plans
PRIMARY RESPONSIBILITIES:
Lead Customer Annual Planning Process:
Stewardship of population of forecasting and Joint Business Planning models - work with Sales leads to ensure that customer plans meet overall category goals (volume and gross profit) and are consistent with price architecture guardrails & retailer profitability metrics
Connection point with Business Planning Center of Excellence on inputs & direction for the development of Customer Plan
Linkage with Trade Spend Optimization -- Ensure that Customer Collaboration Fund spend requirements are met and that event optimization guidance is reflected in Customer plans
Partner with Sales leadership on all multi-year / strategic customer planning - inclusive of non-price value-added initiatives
Pricing & Trade Spend Stewardship:
Develops the pricing architecture, and leads the stewardship and submission to the bottling system.
Evaluation of all price exception requests from within account base - accountable for conducting standardized Center of Excellence directed analysis upon each event and determining business impact vs. plan for customer & implications within broader marketplace
Partner with finance & sales leadership on determining incremental trade investment decisions that are within Customer Collaboration Fund $ allotment and within pricing guardrails
Partner with the OBPPC team and finance on submission of any exception requests that exceed tradespend $ budget OR violate pricing guardrails. Collaborates with bottling system and customer teams to present rationale during the approval process.
Stewardship of Customer Performance Management Routine:
Steward all management routine requirements for the account leadership team -- Inclusive of interpretation of weekly standard reports, development of monthly stewardship sessions, and quarterly / trimester business reviews.
Scope of responsibility includes all relevant internal & syndicated marketplace data systems - Internal sales reporting tools (volume, pricing, gross profit), Nielsen, Ad view, customer-specific systems.
Responsible for conducting all gap vs. plan analysis against volume, pricing & gross profit opportunities.
Provides perspective on pricing & promotional ideas for closing gap vs. plan - develops fact-based evaluation of business impact for contingencies & gap solves
Provides account leadership team perspective and analysis on competitive activity & position within the account.
Coordination of all management routines & reporting needs with the Business Planning & Performance Management Center of Excellence
Provide Guidance on Customer Forecast & Checkbook
Provides perspective and analysis to account managers on key holiday activities or special promotional events to better inform near-term forecast (within a 13-week horizon)
Provides an objective and fact-based perspective on mid to long-range (beyond 13-week horizon) business trends (inclusive of gap solves & new item launches) and implications on forecast guidance.
Evaluates full year Customer Collaboration fund checkbook balance - ensuring accuracy in capturing events spend levels; provides perspective back to sales leadership team on most effective means of deploying Customer Collaboration Fund $'s to maximize performance vs category goals.
Requirements
EDUCATION:
Minimum Required: Bachelor's degree
Preferred Level: MBA or other graduate degree
EXPERIENCE:
Minimum Required:
3- 5 years experience, preferably in the consumer goods/beverages industry
Experience in developing business plans/business cases; strategic thinking (forward-looking vision and anticipating future needs)
Experience and comfort working directly with Customers
Experience and comfort working in Microsoft Excel, and highly proficient in analytical modeling, pivot tables, and Excel advanced formulas
Experienced in developing Pricing & Promotion structures
Experience and comfort working directly with senior leaders; aligning senior execs w/ differing perspectives
Collaborating with customer teams and other key internal/external stakeholders; effective in influencing a wide variety of stakeholders
Effectively communicates & builds relationships at all organizational levels
Preferred Level:
8 -10 years experience, preferably in the consumer goods/beverages industry
Large Regional or National Customer Team Planning
Customer/Sales management experience
Region/Business Unit Planning experience
Influencing Independent Bottler Decisions
SKILLS:
Minimum Required:
Strong analytical skills - ability to draw insights and actions from data; ability to develop volumetric & financial models that can accommodate multiple inputs from diverse data sources and be used for scenario planning
Extensive experience with price/package/promotion plan development & analytics
Ability to lead complex analytical exercises/projects that lead to actionable direction within the marketplace
Working knowledge of key data systems: planning tools (e.g. Anaplan/CAPS/RPA/CPA tool), syndicated marketplace information & data (e.g., Nielsen); forecasting systems; internal financial & sales reporting; internal performance management & execution metrics (e.g. Curio, TPO, SOVI)
Preferred Level:
Experience developing and managing trade management programs
Deep knowledge & experience base with core Coca-Cola data systems: planning tools (e.g. Anaplan/CAPS/RPA), syndicated marketplace information & data (e.g., Nielsen); forecasting systems; internal financial & sales reporting; internal performance management & execution metrics (e.g. Curio. TPO, SOVI)
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision (https://www.coca-colacompany.com/about-us/purpose-and-vision) to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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