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Director, Revenue Growth Management Execution
Director, Revenue Growth Management Execution-March 2024
Atlanta
Mar 30, 2026
About Director, Revenue Growth Management Execution

  This is a key position that leads the end-to-end cycle of System Revenue/Volume Planning, pricing architecture, customer retail strategies, trade spend/TPO initiatives, performance management, and customer gap-solving recommendations. The position will have significant exposure and influence with both internal and external leaders including Sales leadership, Customers, Franchise bottlers, Brand teams and cross-functional partners while leading multiple leadership routines to gain alignment on Customer Retail Strategies, Pricing, Trade spend, and Governance.

  POSITION PURPOSE:

  Leads development and creation of optimized customer annual price package plans leveraging retailer realities and TPO insights

  Leads customer-level contingency actions and gap-solving to ensure delivery of annual plan and customer JBP

  Partners with Sales Leadership & Finance on determining incremental trade investments and pricing exception requests for account base

  Provides input to Finance Forecast team on mid to long-range implications, CCF/Checkbook deployment, TPO, and guidance on key promotional events

  Franchise Leadership role in gaining alignment for price/package/promotion plans

  PRIMARY RESPONSIBILITIES:

  Lead Customer Annual Planning Process:

  Stewardship of population of forecasting and Joint Business Planning models - work with Sales leads to ensure that customer plans meet overall category goals (volume and gross profit) and are consistent with price architecture guardrails & retailer profitability metrics

  Connection point with Business Planning Center of Excellence on inputs & direction for the development of Customer Plan

  Linkage with Trade Spend Optimization -- Ensure that Customer Collaboration Fund spend requirements are met and that event optimization guidance is reflected in Customer plans

  Partner with Sales leadership on all multi-year / strategic customer planning - inclusive of non-price value-added initiatives

  Pricing & Trade Spend Stewardship:

  Develops the pricing architecture, and leads the stewardship and submission to the bottling system.

  Evaluation of all price exception requests from within account base - accountable for conducting standardized Center of Excellence directed analysis upon each event and determining business impact vs. plan for customer & implications within broader marketplace

  Partner with finance & sales leadership on determining incremental trade investment decisions that are within Customer Collaboration Fund $ allotment and within pricing guardrails

  Partner with the OBPPC team and finance on submission of any exception requests that exceed tradespend $ budget OR violate pricing guardrails. Collaborates with bottling system and customer teams to present rationale during the approval process.

  Stewardship of Customer Performance Management Routine:

  Steward all management routine requirements for the account leadership team -- Inclusive of interpretation of weekly standard reports, development of monthly stewardship sessions, and quarterly / trimester business reviews.

  Scope of responsibility includes all relevant internal & syndicated marketplace data systems - Internal sales reporting tools (volume, pricing, gross profit), Nielsen, Ad view, customer-specific systems.

  Responsible for conducting all gap vs. plan analysis against volume, pricing & gross profit opportunities.

  Provides perspective on pricing & promotional ideas for closing gap vs. plan - develops fact-based evaluation of business impact for contingencies & gap solves

  Provides account leadership team perspective and analysis on competitive activity & position within the account.

  Coordination of all management routines & reporting needs with the Business Planning & Performance Management Center of Excellence

  Provide Guidance on Customer Forecast & Checkbook

  Provides perspective and analysis to account managers on key holiday activities or special promotional events to better inform near-term forecast (within a 13-week horizon)

  Provides an objective and fact-based perspective on mid to long-range (beyond 13-week horizon) business trends (inclusive of gap solves & new item launches) and implications on forecast guidance.

  Evaluates full year Customer Collaboration fund checkbook balance - ensuring accuracy in capturing events spend levels; provides perspective back to sales leadership team on most effective means of deploying Customer Collaboration Fund $'s to maximize performance vs category goals.

  Requirements

  EDUCATION:

  Minimum Required: Bachelor's degree

  Preferred Level: MBA or other graduate degree

  EXPERIENCE:

  Minimum Required:

  3- 5 years experience, preferably in the consumer goods/beverages industry

  Experience in developing business plans/business cases; strategic thinking (forward-looking vision and anticipating future needs)

  Experience and comfort working directly with Customers

  Experience and comfort working in Microsoft Excel, and highly proficient in analytical modeling, pivot tables, and Excel advanced formulas

  Experienced in developing Pricing & Promotion structures

  Experience and comfort working directly with senior leaders; aligning senior execs w/ differing perspectives

  Collaborating with customer teams and other key internal/external stakeholders; effective in influencing a wide variety of stakeholders

  Effectively communicates & builds relationships at all organizational levels

  Preferred Level:

  8 -10 years experience, preferably in the consumer goods/beverages industry

  Large Regional or National Customer Team Planning

  Customer/Sales management experience

  Region/Business Unit Planning experience

  Influencing Independent Bottler Decisions

  SKILLS:

  Minimum Required:

  Strong analytical skills - ability to draw insights and actions from data; ability to develop volumetric & financial models that can accommodate multiple inputs from diverse data sources and be used for scenario planning

  Extensive experience with price/package/promotion plan development & analytics

  Ability to lead complex analytical exercises/projects that lead to actionable direction within the marketplace

  Working knowledge of key data systems: planning tools (e.g. Anaplan/CAPS/RPA/CPA tool), syndicated marketplace information & data (e.g., Nielsen); forecasting systems; internal financial & sales reporting; internal performance management & execution metrics (e.g. Curio, TPO, SOVI)

  Preferred Level:

  Experience developing and managing trade management programs

  Deep knowledge & experience base with core Coca-Cola data systems: planning tools (e.g. Anaplan/CAPS/RPA), syndicated marketplace information & data (e.g., Nielsen); forecasting systems; internal financial & sales reporting; internal performance management & execution metrics (e.g. Curio. TPO, SOVI)

  Our Purpose and Growth Culture:

  We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision (https://www.coca-colacompany.com/about-us/purpose-and-vision) to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

  We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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