We are hiring a Reality Labs (RL) Strategic Media Planning Manager, EMEA to join the Global Media team, part of Meta's Marketing organisation. The team is responsible for designing the role of media in marketing while planning and executing paid media activity against Meta's top priorities. In this role, you will be responsible for designing and planning media to achieve current goals with AR and VR products and develop strategy for AR/VR expansion globally. You will be tasked with leading work to build out the VR/ AR Media footprint of the future. You will build strong ties with International marketing, global teams based in the US and other cross functional stakeholders, influencing to achieve alignment.You may be required to regularly travel to other markets in EMEA, New York and Menlo Park (Meta HQ)

　　AR/VR Strategic Media Planning Manager, EMEA Responsibilities:

　　Development of strategic media investment strategies across the full funnel, in collaboration with integrated marketing teams to best support international expansion for VR/AR productsDevelopment and execution of various EMEA consumer facing campaigns supporting AR/VR. Ensuring campaigns align with the global strategy and business objectivesWork with Decision Science (our internal analytics team) and Insights to develop audience definition and insights, the campaign learning agenda, and measurement plan. Then post campaign, evaluate the performance and share learnings to further our understanding of the true incremental impact of our investmentsPrioritize audience insights and incorporate industry innovation, measurement as plans are built, leveraging appropriate channels across both digital and traditionalCollaborate with our media & production agencies to develop the strategy, plan and oversee the executionAlign with the broader Global Media team to create and implement global best practices, media investment plans, channel strategies, and joint business partnerships with strategically important partners (publishers, broadcasters etc)Build strong relationships and ensure alignment across the global Meta media team, Marcom and country managers and leadsBuild strong cross-functional relationships across the International and central marketing teams, as well as Decision Science, Insights, Creative and relevant sales teamsMinimum Qualifications:

　　Experience in media planning and campaign execution, either within an agency or within a client organizationExperience working in data-driven environments, pulling insights from data, telling a story using those insightsExperience presenting to project stakeholders and leadershipExperience navigating cross-functional teams and dynamics, representing and advocating for team objectives across varying levels of stakeholdersKnowledge of current trends and innovation in media, tracking, analytics and researchExperiencing leading multiple full funnel media strategies from inception to launchExperience managing media agency resourcesExperience developing strategies and roadmaps to achieve results over timeExperience with media measurement methodologies and executionExperience designing audience strategies across media planning, buying and measurementPreferred Qualifications:

　　Experience working within a team in a fast-paced, ambiguous environmentAbility to communicate and work effectively with people who have varying levels of expertiseExperience working directly with a creative team to guide channel best practicesExperience working with integrated marketing programs to connect media, influencers and commsExperience developing product launch campaigns and sustaining impact over timeAbout Meta:

　　Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.