Abbott is a global healthcare leader that helps people live more fully at all stages of life. As a global leader creating a safer and healthier working environment, Abbott provides customer centric, innovative and comprehensive answers through an integrated approach to occupational health, and drug and alcohol testing services.

　　As a leading provider of drug and alcohol testing solutions we are partnering with local, national, and multinational organisations across many industries to build and deliver customised end-to-end solutions. Those solutions range from providing rapid point of care drug tests to a full-service offering consisting of industry-specific medical assessments, health surveillance, health & wellbeing services, random- and for cause drug testing on site and in our laboratories, and many more.

　　We are now recruiting for a brand new Area Marketing Manager (EMEA & LAC) role within our Toxicology business based in Maidenhead (Berkshire).

　　As an Area Marketing Manager you will develop and execute the marketing strategy for our rapid point of care products and our laboratory reagents including the development of the marketing plan with activities that drive the flow of products to our customers in a manner that highlights differentiation and value.

　　Key focus for your role would be the effective management of the portfolio and coordination of effort and resources to achieve the sales plan.

　　Main accountabilities

　　Develop marketing strategy and plan

　　Customise and tailor campaign messaging, launches and brand mix to local market dynamics and needs. Set /adjust tactics as needed, following Regional Marketing and Global Marketing directives as appropriate for local market, suggest contingency plans if required

　　Utilize existing and develop new communication channels to supplement direct salesforce

　　Identify and champion new strategies that drive additional sales

　　Drive increased brand recognition through planning and execution of customer engagement events

　　Analyse effectiveness of marketing activities, monitor campaign rollout and success through tracking activities, field experiences and sales against objectives

　　Create regular internal marketing communications

　　Ensures all promotional activities, progress reports, updates etc., are delivered on time to a high standard

　　Analyse market data including competitive activity and regulatory requirements and alter strategies as necessary to inform marketing planning and business strategies and decisions. Liaise with key opinion leaders and industry groups to further business aims.

　　Work closely with the sales leadership to align and execute marketing strategies and tactics and to ensure campaigns are developed appropriately and delivered effectively.

　　Liaise with corporate and government affairs as needed and ensure quality and regulatory compliance

　　Propose an annual expense budget and ensure effective budgetary control within agreed spending limits

　　The preferred profile

　　Educated to degree level in a Business or Science Discipline (or equivalent).

　　MBA or a marketing qualification is desirable

　　Language skills (Spanish, Italian, French, German) would be considered as an assett

　　Previous experience and proven track record in marketing in the healthcare industry or related one

　　Results-driven & customer-focused

　　Tactical marketing experience essential

　　Social and digital media campaign in a highly regulated environment is highly desirable

　　Salesforce.com enabled and sales campaigns experience highly desirable

　　Sound understanding or qualifications in marketing related principles

　　Excellent editorial and written communication skills with a working knowledge of Microsoft Word programs

　　Good understanding of financial terminology and working knowledge of Microsoft Excel spreadsheets

　　Ability to work in a highly matrixed and geographically diverse business environment

　　Ability to work within in a fast-paced, changing environment

　　Working at Abbott

　　At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

　　Career development with an international company where you can grow the career you dream of.

　　A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

　　A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

　　Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

　　Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

　　An Equal Opportunity Employer

　　Abbot welcomes and encourages diversity in our workforce.

　　We provide reasonable accommodation to qualified individuals with disabilities.

　　To request accommodation, please call 224-667-4913 or email [email protected]