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VP, Sales - New Logos
VP, Sales - New Logos-February 2024
Phoenix
Feb 11, 2026
About VP, Sales - New Logos

“We enable greatness in people and organizations everywhere.

FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart . We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass , which is primarily sold through our Enterprise Division, and the Leader in Me membership, which is designed specifically for our Education Division. Enterprise clients include Fortune 100 ,  Fortune 500 , thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.

To learn more, visit franklincovey.com .

Title: VP, Sales – New Logos

Division Department: Enterprise US/Canada

Status: Full-Time Exempt

Reports to: CRO

Location: Remote – Anywhere in the contiguous US

Job Summary

Our next dynamic and highly accomplished Vice President, Sales – New Logos will specialize in new business acquisition within the enterprise (B2B) sector. As VP, Sales – New Logos, you will spearhead and execute our strategic initiatives to expand our client base, drive revenue growth, and solidify our market presence in key sectors. This pivotal role demands a results-driven leader who can build and scale a high-performing sales team, cultivate strong client relationships, and drive the sales strategy to achieve ambitious growth targets.

Essential Job Functions

Sales Leadership: Inspire and guide a talented sales team dedicated to acquiring new enterprise clients, providing mentorship and strategic direction to exceed sales objectives.

Strategic Planning: Develop and implement comprehensive sales strategies and tactics to penetrate new markets, identify potential clients, and generate opportunities that align with company objectives.

Customer Acquisition: Drive the end-to-end sales process from prospecting to closing deals, focusing on acquiring new logos and expanding our client base across targeted industries.

Relationship Management: Cultivate and nurture relationships with senior decision-makers and stakeholders at prospective clients, understanding their business challenges and positioning our solutions effectively.

Revenue Growth: Drive significant revenue growth through effective pipeline management, forecasting accuracy, and proactive sales strategies that capitalize on market trends and opportunities.

Collaboration: Work closely with cross-functional teams including marketing, product development, and customer success to ensure alignment and support in delivering exceptional value to clients.

Basic Qualifications

Bachelor's or advanced degree in Business Administration, Marketing, or a directly related field.

10+ years of progress experience in enterprise B2B sales.

5+ years of experience in a leadership role focused on new business acquisition.

Preferred Skills Experience

MBA

Demonstrated success in consistently meeting or exceeding sales targets and driving substantial revenue growth in a complex sales environment and competitive markets.

Strong leadership abilities with demonstrated ability in building and managing high-performing sales teams.

Deep understanding of enterprise sales cycles, customer acquisition strategies, and negotiation techniques.

Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively at all levels including C-Suite.

Analytical mindset with proficiency in sales analytics, forecasting, and pipeline management tools.

Experience in selling technology solutions or services.

Established network of contacts and relationships within relevant industries.

Strategic thinker with the ability to innovate and drive change in a rapidly evolving market landscape.

Strategic thinker with a proactive approach to identifying and capitalizing on growth opportunities in dynamic markets.

For location-specific compensation:

California - Anticipated compensation for this position is $250-300k base salary plus variable pay for a total target compensation of $500-550k. Actual offer may be outside of this range and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data

Colorado - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EQlO9F_Doy5Mma4mJv4Bj0QB4E4fSo5wqs2dgr3ZdNSbBw?e=iJz3NZ

Hawaii - Not hiring in this location

Illinois - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EQlO9F_Doy5Mma4mJv4Bj0QB4E4fSo5wqs2dgr3ZdNSbBw?e=04lmoe

Maryland - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EQlO9F_Doy5Mma4mJv4Bj0QB4E4fSo5wqs2dgr3ZdNSbBw?e=d1G6Fb

Minnesota - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EQlO9F_Doy5Mma4mJv4Bj0QB4E4fSo5wqs2dgr3ZdNSbBw?e=ggaN28

New Jersey - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EQlO9F_Doy5Mma4mJv4Bj0QB4E4fSo5wqs2dgr3ZdNSbBw?e=6v9qei

New York - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EQlO9F_Doy5Mma4mJv4Bj0QB4E4fSo5wqs2dgr3ZdNSbBw?e=FSJF8p

Vermont - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EQlO9F_Doy5Mma4mJv4Bj0QB4E4fSo5wqs2dgr3ZdNSbBw?e=HYBgRv

Washington - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EQlO9F_Doy5Mma4mJv4Bj0QB4E4fSo5wqs2dgr3ZdNSbBw?e=43hmNq

Washington DC - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EQlO9F_Doy5Mma4mJv4Bj0QB4E4fSo5wqs2dgr3ZdNSbBw?e=Eut4jc

Benefits for this position include medical, dental, and vision insurance, HSA, employee stock purchasing plan, 401(k), PTO, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.

#LI-Remote

#LI-AT1

Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date, but the posting may close at any time after the specified duration.

Employer Information

Please visit franklincoveybenefits.com for a complete US benefits overview. Benefits may include medical, dental, or vision insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing options, or other benefits. To determine status eligibility, visit https://franklincoveybenefits.com/enroll/ .

For an overview of our Interview Process, please visit https://franklincovey.com/careers/working-at-franklincovey/ .

FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit https://www.franklincovey.com/careers/notices-and-provisions/ for our full Equal Employment Opportunity policies and Notice and Pay Transparency Nondiscrimination Provision.

Direct Reasonable Accommodation requests [email protected].

For our Privacy Policy, please visit https://www.franklincovey.com/privacy .

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