Description

　　POLITICO is seeking a results-driven marketing leader to oversee the U.S. marketing function across both our media solutions and professional subscriptions businesses. As the Vice President of Marketing, you will be responsible for building and scaling for sustainable growth at POLITICO, while managing a cross-functional team that is focused on growth, customer, and product marketing.

　　Reporting to the Executive Vice President and General Manager of Professional Subscriptions, the Vice President will build a comprehensive funnel and experience for the POLITICO audience, while working on new client acquisition, current client engagement and retention, and initiatives for new production launches. You will also be tasked with increasing awareness of our professional subscriptions value proposition in the market.

　　This role requires a deep understanding of the B2B and B2C models, excellent leadership and analytical skills, and a consistent track record of scaling businesses. Additionally, we are looking for candidates who have experience developing and implementing marketing strategies for a wide portfolio of products, and who are comfortable working collaboratively and thoughtfully with many different teams and departments.

　　What You’ll Do:

　　Build and execute a comprehensive marketing strategy for POLITICO, supporting multiple product portfolios as well as specific initiatives and launches across the business

　　Build a marketing team that supports the stated goals of each business (lead generation for new logos, new users, new audiences, greater adoption/usage by current users and audiences)

　　Regularly assess and articulate tradeoffs priorities amongst POLITICO’s various businesses and products

　　Chart the customer, audience, and user journey at POLITICO to establish a funnel that leads prospective paying subscribers from POLITICO.com to our Professional suite of products

　　Acquire targeted audiences for advertising-supported newsletters and foster the cross-registration of users across those newsletters, optimizing for retention and open rates

　　Deepen engagement across our product and experience set using best-in-class marketing practices and data

　　Focus on driving client engagement with all of POLITICO’s products and services, as well as behavior change around adoption of new product features and functionality

　　Develop value-oriented messaging and go-to-market strategies that are both insightful, yet concise and incites action by both prospective and existing clients that differentiates POLITICO’s products in the market

　　Oversee the development and delivery of client-facing resources, training support, and sales enablement tools

　　What You’ll Need:

　　15+ years of experience in marketing for both consumer and B2B or subscription-based products and services

　　Experience managing and growing cross-functional teams with business line and P&L responsibility

　　Experience developing and executing full lifecycle marketing plans including creating content that drives demand and engagement

　　A track record of building, launching, and scaling efficient processes and operations

　　An outstanding executioner with exceptional coordination skills and the ability to track simultaneous initiatives

　　A superior communicator and adept liaison working across multiple departments and stakeholder groups

　　Bachelor’s degree in marketing, business administration, or related field; Master’s degree preferred

　　We are driven by our values. We are relentless contributors, disruptors of the status quo, collaborators, talent cultivators and DEI stewards. Our culture is defined by grit, total integrity, and a prioritization on innovation.

　　We value our people. We offer a competitive compensation and comprehensive benefits package, including health and wellness benefits, commuter and cell phone reimbursements, retirement plans, as well as work-life balance flexibility and opportunities for career development. Click here (https://www.politico.com/blogs/meet-politico/2017/08/24/faq-241910) for more on what we offer and what it’s like to work for POLITICO.

　　Let’s keep in touch. Follow us on Instagram (https://www.instagram.com/politicocareers/) and Twitter (https://twitter.com/politicocareers) at @politicocareers and #meetPOLITICO for a deep dive into what makes us POLITICOs and our adventures. We’d love to hear from you! Want to join POLITICO but don’t see a job suited to you? Sign up to be a part of our Talent Network (https://forms.office.com/Pages/ResponsePage.aspx?id=9NefKFrWU0Wm8UylXnvdybNZrzg2gABKr7R4TqoYKqdUOTJZNEUwNlU2UElSVzRWRjVZUEJPUU9BRy4u) to be alerted of future opportunities.

　　Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

　　The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)