Job Description:

　　VP, Marketing Analytics and Planning

　　Dow Jones, New York

　　About Our Organization:

　　Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

　　About the Role:

　　Reporting to the Senior Vice President of Marketing Data Science and Technology this role will be responsible for executing on Dow Jones’ next-gen approach to marketing data science, analytics and technology, in support of both our direct to consumer and business to business propositions. This seasoned leader will be responsible for building and leading a team with a primary focus on utilizing data, predictive modeling and analytics to optimize performance through Automated Pricing, improving customer segmentation and retention, and enhancing overall marketing effectiveness.

　　You Will:

　　Responsibilities:

　　Strategic Leadership: Execute a strategic vision for marketing data science, aligning it with the overall Automated Pricing business objectives.

　　Predictive Modeling and Forecasting: Build predictive models to anticipate customer behavior, such as churn, lifetime value, and purchase propensity to fuel Automated Pricing models.

　　Data Infrastructure and Technology: Collaborate with data engineering teams to establish and maintain robust data infrastructure, ensuring data quality, accessibility, and security. Evaluate and implement appropriate data science tools, platforms, and technologies to streamline processes and enhance data-driven marketing and Automated Pricing capabilities.

　　Data-driven Marketing Strategies: Utilize advanced analytics techniques to analyze large volumes of customer data, including demographic information, transactional data, online behavior, and social media data. Derive actionable insights to optimize marketing strategies, improve customer targeting, and personalize marketing campaigns.

　　Customer Segmentation: Develop sophisticated customer segmentation models based on behavioral, attitudinal, and demographic variables. Collaborate with marketing teams to leverage these segments for personalized and Automated marketing campaigns, customer retention initiatives, and upsell/cross-sell opportunities.

　　Stakeholder Collaboration: Work closely with cross-functional teams, including marketing, sales, product, and finance, to understand their business needs and translate them into data-driven solutions. Present insights and recommendations to senior executives and stakeholders in a clear and compelling manner.

　　Industry Trends and Best Practices: Stay up-to-date with the latest advancements in marketing analytics, data science methodologies, AI and data software solutions. Identify opportunities for innovation and continuous improvement within the marketing data science function and build out next-gen capabilities.

　　Team Management: Build and manage a team of data scientists, analysts and data innovators and provide mentorship, guidance, and support. Foster a collaborative and innovative work environment, encouraging professional growth and development within the team.

　　You Have:

　　15+ years experience in Data Science, strategy, data, marketing, and/or general management preferred

　　Minimum 8 years experience overseeing Media pricing analytics strategy with a focus on subscriptions.

　　3-5+ years experience in senior management roles.

　　Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines.

　　Extensive experience in marketing analytics, data science, or a related field, preferably in a leadership role.

　　Strong expertise in statistical modeling, machine learning, data mining, and predictive analytics.

　　Proficiency in programming languages such as Python, R, or SQL, along with experience in working with large-scale databases and data manipulation.

　　Deep understanding of marketing principles, customer segmentation strategies, and digital marketing channels.

　　Excellent leadership and managerial skills, with the ability to inspire and motivate a team.

　　Strong business acumen and the ability to effectively communicate complex concepts to non-technical stakeholders.

　　Experience with data visualization and reporting tools, such as Tableau or Power BI.

　　Familiarity with marketing automation platforms, CRM systems, and digital analytics tools is a plus

　　Our Benefits

　　Comprehensive Healthcare Plans

　　Paid Time Off

　　Retirement Plans

　　Comprehensive Insurance Plans

　　Lifestyle programs & Wellness Resources

　　Education Benefits

　　Family Care Benefits & Caregiving Support

　　Commuter Transit Program

　　Subscription Discounts

　　Employee Referral Program

　　Learn more about all our US benefits

　　All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

　　Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at [email protected]. Please put Reasonable Accommodation in the subject line. This inbox will not be monitored for application status updates.

　　Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

　　Business Area: Dow Jones - CMO - Marketing

　　Job Category: Data Analytics/Warehousing & Business Intelligence

　　Union Status:

　　Non-Union role

　　Pay Range: $140,000 - $450,000

　　We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.

　　Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.

　　For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..

　　Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

　　This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

　　If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

　　Req ID: 40193