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US Marketing Product Manager (Product Launch Marketing)
US Marketing Product Manager (Product Launch Marketing)-February 2024
Lake Forest
Feb 10, 2026
About US Marketing Product Manager (Product Launch Marketing)

  Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

  About Abbott

  Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

  Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.

  Working at Abbott

  At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

  Career development with an international company where you can grow the career you dream of.

  Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

  An excellent retirement savings plan with high employer contribution

  Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree.

  A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

  A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

  The Opportunity

  Our location in Lake Forest, IL currently has an opportunity for US Marketing Product Manager.

  What You’ll Work On

  The US Marketing Product Manager is the core marketing owner and driver of the success for their designated products.

  This is a general management role that requires Marketing strategy development and oversight while contributing to and influencing all facets of Sales and Marketing within the division including: Forecasting, Financial and Marketing Plan Development, Sales Materials and Training, Pricing, Materials Management, Business Development, and New Product Development and Introduction.

  The US Marketing Product Manager shall maintain US product expertise for products/franchises, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning.

  The US Marketing Product Manager shall provide on-going support of new product development including customer requirements definition, product concept validation, financial analysis, and securing Business Unit commitment through market launch.

  Success will be measured against sales and margin expectations, sales force competency/knowledge level and market image.

  Maintain worldwide market expertise for products and franchises, including in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs.

  Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessment.

  Assess new markets and opportunities in support of BD and R&D.

  Designs strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research, and performing financial analyses.

  Contributes toward the development of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives, and budget guidelines.

  Create and develop strategies for new product commercialization.

  Ensures projects are consistent with product line strategy and messaging is effectively conveyed.

  Coaches’ others within Marketing in the development of projects and/or programs.

  Support launch readiness by developing product inventory timing, marketing programs, and working with communications manager to develop promotional collateral.

  Take a leadership role on project teams to work closely with the project manager to drive accountability and team achievement of goals and milestones.

  Manage creative agencies to plan, develop, and execute new materials.

  Partner with regulatory colleagues in the review and negotiation of materials to ensure competitiveness, accuracy, and compliance.

  Work closely with cross functional New Product project teams to develop detailed forecasting.

  Forecasts will support corporate annual R&D development program funding requests.

  Develop PLAN & Update forecasts and justification for respective product lines worldwide and present to BU senior management.

  Work with clinical team to develop and drive strategic publication initiatives supporting new product launches.

  Acts as an advisor to management on specialized business projects (managerial, technical, leadership, clinical, marketing). Acts as a mentor to key staff members. Has demonstrated leadership and management qualities. Actively participates in comprehensive development of plans including an outline of duties and project assignments.

  EDUCATION AND EXPERIENCE YOU’LL BRING

  Requirements:

  Bachelor’s Science, engineering, business, or marketing. an equivalent combination of education and work experience

  Job requires substantial financial skills, market analysis and advanced communication skills. Knowledge/ability to develop and execute a "new" product launch.

  Requires strong analytical skills as well as written and oral communication skills.

  Must be able to understand technical and scientific information.

  Must be willing to understand and comply with Regulatory requirements.

  0Must be able to influence and motivate individuals from sales, marketing, and other functional areas to drive product sales.

  Must be able to complete multiple projects simultaneously with tight deadlines.

  Travel up towards to 30%

  Preferred:

  MBA strongly preferred.

  Minimum 5 years’ experience in Marketing, Engineering, management, or sales.

  Minimum 3 years sales management or marketing experience.

  Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

  Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)

  Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

  Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

  The base pay for this position is $95,000.00 – $190,000.00. In specific locations, the pay range may vary from the range posted.

  An Equal Opportunity Employer

  Abbot welcomes and encourages diversity in our workforce.

  We provide reasonable accommodation to qualified individuals with disabilities.

  To request accommodation, please call 224-667-4913 or email [email protected]

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