Trade Marketing Manager (m/w/d)

　　Location München, Germany

　　Job ID 0000013469

　　Category Sales, Marketing & Product Management

　　Job Description

　　Are you ready to create industry leading POS presence and support our mission to inspire and develop the builders of tomorrow?

　　Join our team in Munich and become a vital part of Trade Marketing at the LEGO Group. We are on the lookout for an enthusiastic and talented Trade Marketing Manager to create innovative instore branding for the D-A-CH region guided by insights and a strong shopper understanding!

　　Core Responsibilities

　　Being responsible for LEGO permanent instore branding at third party brick-and-mortar retail partners across the D-A-CH region (Germany, Austria, Switzerland)

　　Being a local expert for all permanent, locally installed components reaching from generic distant-ID material to audience-specific engagement solutions, containing innovative omnichannel and digital elements

　　Conceptualize scalable yet differentiated and targeted solutions, serving needs in a diverse market from small retailers to omnichannel big players

　　Leverage retailer, shopper and consumer insights and translate findings into action. Track and evaluate results and adapt processes and materials accordingly

　　Budget ownership including strategic prioritization in line with business priorities as well as Sales and Marketing needs and opportunities

　　Bringing external developments in and generate ideas proactively to ensure Trade Marketing innovation in omnichannel spaces

　　Play your part in our team succeeding

　　The LEGO Marketing Team brings one of the world’s most iconic brands, and its products for consumers and shoppers to life. Our Marketing Team consists of amazing marketeers who distil audience insights, take decisions rooted in data, and develop and implement effective marketing plans, with 360 campaigns including traditional and digital media, events and instore execution, ensuring strong media presence and engagement. We translate global audience and franchise strategies into local go-to-market-strategies for EUC.

　　Trade Marketing in particular ensures industry leading POS presence – online and offline. Our new colleague will take ownership for a consistent and innovative instore branding at retail partners guided by omnichannel shopper journey thinking and data & insights driven way of working.

　　Do you have what it takes?

　　Proven expertise in Trade Marketing, Brand Marketing or Sales within FMCG or premium consumer brands

　　Track record of designing and rolling out innovative projects in the area of Trade Marketing

　　Commercial savvy, strong shopper first thinking, deep understanding of omnichannel Trade Marketing as well as retail-landscape

　　Strong strategic and comprehensive end to end thinking and ability of translating strategy into local priorities for Trade Marketing

　　Relationship builder and collaborator with a strong ability to influence and gain trust quickly

　　Drive for results – championing effectiveness and data centricity, bravery to test hypotheses and ability to turn learnings into action

　　Fluent English and German language skills

　　#li-ph

　　What’s in it for you?

　　Here are some of what to expect:

　　Family Care Leave – We offer enhanced paid leave options for those important times.

　　Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

　　Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

　　Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

　　Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

　　Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

　　Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

　　The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

　　The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

　　Thank you for sharing our global commitment to Children’s Rights.

　　Just imagine building your dream career.

　　Then make it real.

　　Join the LEGO ® team today.