The Sales Associate role is an integral part of the store's overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach's Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.SALES FLOOR:Understands organizational objectives and makes decisions that align with Company prioritiesTakes ownership and is committed to delivering results, while remaining actively aware of personal and store metrics; and creates personal sales and clienteling strategies in partnership with the management team.Creates short- and long-term strategies to achieve personal metrics and performance goalsTakes ownership of personal survey results and creates plans to improve and overcome areas of opportunityRepresents Coach as a brand ambassadorDemonstrates Coach's Selling and Service expectations at all timesUnderstands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tacticsDrives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customersCreates positive impressions with customers by bringing best self to work through attire consistent with Coach's Guide to StyleBuilds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition.Provides in-depth product knowledge, including features, benefits, current offerings, and overall product value.Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.Discusses product features and builds the sale by leveraging cross-selling skills and abilities.Cross-sells and encourages beneficial product add-ons that relate to the customer's shopping needsSensitive to customers' needs and tailors approach by reading cuesAttends to the unique and individual shopping needs of each customer.Works with multiple customers simultaneously and breaks away as appropriateFollows up with customers consistently and genuinely to influence/close the saleFlexes personal selling techniques to contribute to overall store financial resultsBuilds lasting and loyal relationships with customersLeverages Coach's tools and technology to support relationship building and clienteling effortsCreates enthusiasm and positivity for a shared vision and missionPromotes and endorses a team selling environmentFosters an environment of teamwork, trust and collaboration with internal and external customersRemains solution oriented; is adaptable and flexible to changing business and store needsWelcomes feedback and adapts behaviors as appropriateMaintains a calm and professional demeanor at all timesOPERATIONS:Ensures all daily tasks are completed without negatively impacting service or Coach standardsCompletes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely mannerMaintains a clean and tidy selling floor at all timesAdheres to all applicable retail policies and procedures including POS, Operations and Asset Protection proceduresReplenishes inventory on sales floor as neededSupports Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor, maintains strong organizational standards as it relates to product both in the stockroom and on the sales floor.Supports cash-wrap when needed to process purchases, returns, and exchanges.Efficiently processes customer transactions: Purchase, Return, Exchange, Found Order etc.Effectively helps to prepare store by organizing func