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　　The Recruitment Marketing, Attraction, and Brand Principal will create, curate, and cultivate strategies to implement talent marketing campaigns. The ideal candidate will drive candidate attraction to support the overall talent brand efforts of the MITRE Talent Acquisition Team to support our company mission: Solving Problems for a Safer World. MITRE is seeking a recruitment marketing and brand expert that is focused on driving critical talent marketing strategies that will align to our organization’s workforce plan, share talent trends, make expert recommendations, implement creative campaigns, manage external partners and attend events. As a key partner within the Talent Acquisition team, you will collaborate with our talent acquisition leaders and colleagues. Additionally, you will partner with MITRE’s Strategic Communications team in support of our greater corporate brand and marketing strategy. Your principal focus with be to optimize the talent brand strategy, strengthen our employer brand, and develop strong targeted talent pipelines that will enable our organization to achieve its strategic mission with “ready now talent.”

　　This position is hybrid and will require someone who can be on site three to four days per week in our Mclean campus.

　　This individual should model and encourage critical thinking, optimism, and agility within the Talent Acquisition team.

　　Role and Responsibilities

　　This position will manage our online and offline careers properties and run scalable talent marketing campaigns and activations to engage potential/passive candidates. You will partner with teams across the enterprise to drive results for individual sector recruitment targets and serve as a liaison to centralize and communicate MITRE’s highest priority hiring needs. The successful candidate will provide strategic direction on talent branding and marketing for our Talent Acquisition team, business, key partners to include Strategic Communications, and vendors. You will work to support the organization both strategically (presentations, recommendations, analysis, trends, insights) and technically (systems, storyboards, updates, drafting and designing content and requirements for campaigns, developing, and distributing newsletters, etc.).

　　We seek an individual that has the capability and proficiency to lead the total talent attraction strategy and recruitment marketing efforts for the organization. Think and act both strategically and tactically. Must have a passion for successfully delivering talent pipelines while building a brand, who can serve as a strong advocate for our candidates and employees.

　　Partner with TA Leads and HR Business Partners to proactively define talent and campaign requests. Design, create content for, and execute recruiting strategies to attract top talent including strengthening talent pipelines for current and future hiring needs, such as events (social/virtual/in-person). Develop marketing materials (email, social media, infographics, newsletters) to increase talent awareness of available openings, programs, and events.

　　Partner with Strategic Communications team to develop bold, differentiated MITRE employment brand message, while maintaining consistency among external communications for TA. Collaborate with the Strategic Communications team to develop and launch integrated talent marketing campaigns and materials including digital content (social media, geo-targeting, and email marketing) and creative and multimedia assets videos, infographics, etc.). To achieve MITRE’s talent acquisition goals. Works with internal communications team and external partners to create and produce recruitment campaigns for physical and digital assets (e.g., hiring event activations, job-specific videos, unique photography). Develop and execute multi-channel marketing strategies across digital platforms to support a competitive recruiting landscape and conduct measurement and analysis of campaigns. In collaboration with MITRE’s digital design team, ensure all career sites and microsites (on the Phenom CMS) are designed and maintained in accordance with MITRE brand standards and guidelines. Collaborate with MITRE’s strategic events team to incorporate and deploy talent campaigns across the event portfolio.

　　Partner with TA Director to market, create and develop organic followership via social media, campaigns, creative content and further drive the new employee experience efforts.

　　Analyze workforce plan, hiring reports and open requisition reports to develop talent brand strategies, recommendations, and insights to recommend campaigns. Define, analyze, and communicate metrics and ROI data that demonstrate effectiveness and success of talent marketing campaigns to TA, HR & business leadership. Measure and manage full-funnel efficiency metrics and reporting to deliver operational excellence and engagement to highlight our success story.

　　Develop the skills of the TA team by coaching/training and inspiring talent engagement. Provide guidance to MITRE’s sourcing team and leverage talent insight tools to collaboratively identify talent pools for niche and critical skills. Partner with and collaborate with DE&I, Student Programs, Military and Veteran, Referral and Alumni programs, business rotational programs, and BRGs and corporate talent events to support talent marketing efforts.

　　Develop strategic integrated marketing plans that deliver impactful narratives about careers at MITRE, while increasing the number of applicants for specific job groups. Builds strategies to source and attract talent through both digital and physical recruiting channels.

　　Basic Qualifications

　　Requires a minimum of 10 years of related experience with a bachelor’s degree; or 8 years and a master’s degree; or a PhD with 5 years’ experience; or equivalent combination of related education and work experience.

　　At least 5 years of experience in supporting talent attraction, brand development, and recruitment marketing, or in roles related to social media management, digital media, and advertising/marketing.

　　Proven track record of designing and implementing effective talent marketing strategies for a minimum of 3 years.

　　Minimum of 3 years of experience in coordinating with external vendors or internal teams on talent marketing initiatives.

　　Demonstrated experience in crafting employer/employee value propositions for at least 3 years.

　　Proven ability in storytelling and drafting compelling communications to support talent attraction and branding efforts for a minimum of 3 years.

　　At least 2 years of experience in data analysis to inform recruitment marketing decisions and in building targeted talent pipelines.

　　Minimum of 2 years of experience in managing and/or updating websites.

　　Strong business acumen with the ability to adapt to a constantly evolving environment.

　　Proven track record in managing schedules, projects, and change management.

　　Proficiency in creating and presenting engaging content in both virtual and in-person formats to all levels of an organization.

　　Experience in working with and managing creative designs, including video, social media, writing, photos, graphics, and related tools.

　　Willingness to travel occasionally to attend events in support of the company's talent agenda.

　　Experience in supporting various recruiting events, including branding, technology, and recruitment.

　　Willingness to participate in special projects or perform other duties as required.

　　Preferred Qualifications

　　Minimum of 5 years of experience in supporting talent acquisition initiatives.

　　Proven track record in managing email and text marketing campaigns and related platforms.

　　Proficiency in using Workday or a similar applicant tracking system.

　　Prior experience with Phenom or a comparable platform.

　　This requisition requires the candidate to have a minimum of the following clearance(s):

　　None

　　This requisition requires the hired candidate to have or obtain, within one year from the date of hire, the following clearance(s):

　　None

　　Work Location Type:

　　Hybrid

　　MITRE is proud to be an equal opportunity employer. MITRE recruits, employs, trains, compensates, and promotes regardless of age; ancestry; color; family medical or genetic information; gender identity and expression; marital, military, or veteran status; national and ethnic origin; physical or mental disability; political affiliation; pregnancy; race; religion; sex; sexual orientation; and any other protected characteristics. For further information please visit the Equal Employment Opportunity Commission website EEO is the Law Poster (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf) and Pay Transparency (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf) .

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