Description

　　This role location is flexible, and could be based in Seattle (Bellevue), Santa Monica or Nashville.

　　Amazon is looking for a driven and entrepreneurial Sr. Marketing Manager, Lifecycle Marketing to support Amazon Shipping in driving adoption and growth for our customers in the US. We are looking for a candidate who will be responsible for managing the full lifecycle of complex marketing initiatives for which they will define the strategy, measurement and report impact to the business. You will build best-in-class communications and content to drive a high level of trust and engagement with our customers. In this role, you will have the opportunity to build scalable marketing programs that drive growth for our shipper base and translate new products, features, and business changes into engaging copy and content to improve our customers' experience. You will manage and execute initiatives, working with cross-functional teams. You will have communications program management experience, excellent writing skills, and the ability to easily adapt communications for different audiences. You will exercise extremely high judgment in narrow time frames, inject logic and care into communications, and ensure marketing initiatives are delivered to the highest standards. You will also have a strong sense of brand and editorial voice, with the ability to harmonize messages across multiple channels and marketing vehicles.

　　Our environment is fast-paced and requires a candidate who is flexible and thrives in ambiguity, with the ability to think strategically while paying careful attention to detail.

　　Key job responsibilities

　　• Define the strategy and manage the full lifecycle of complex marketing initiatives for which you define measurement and report impact back to the business.

　　• Analyze and define key objectives, messages and channels, to drive awareness, engagement, and adoption of lifecycle initiatives.

　　• Create high-quality, engaging communications and copy for customers across a variety of channels, including emails, FAQs, Help pages, newsletters, videos, websites, announcements, and others.

　　• Build and execute email campaigns to existing customers in Pardot, measuring their effectiveness to enable future enhancements.

　　• Create and maintain communications toolkits, processes, templates, and messaging for stakeholder teams.

　　• Contribute to cadenced reporting and narratives (e.g., WBR, MBR, QBR, etc.) and are able to present them effectively to senior leaders.

　　• Propose, execute, and scale new ways of creating and distributing communications, including identify and driving process improvements.

　　A day in the life

　　Steward marketing initiatives with clear objectives, priorities, measurement and deliverables and anticipate risks;

　　Work with commercial team to identify opportunities and collect customer anecdotes.

　　Manage intakes for communication requests from stakeholders across the business.

　　Translate business requirements into customer-obsessed content.

　　Create emails in Pardot using brand templates and custom audience segmentations.

　　Manage the communication calendar.

　　Analyse performance and optimisations.

　　We are open to hiring candidates to work out of one of the following locations:

　　Bellevue, WA, USA | Nashville, TN, USA | Santa Monica, CA, USA

　　Basic Qualifications

　　Experience using data and metrics to drive improvements

　　5+ years of professional non-internship marketing experience

　　Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

　　Experience in developing and managing acquisition marketing or channel programs

　　Experience communicating results to stakeholders

　　Preferred Qualifications

　　Experience executing scaled marketing campaigns through email or social media

　　Experience in a business-to-business (B2B) environment, high-tech products/services

　　Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

　　Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $94,600/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.