Description

　　Amazon Kids+ brings together all types of content that kids and parents love including books, videos, educational apps and games. It provides peace of mind for parents with parental controls and a world of fun for kids to choose from thousands of the most popular titles and age-appropriate content. Here's more information: https://www.amazon.co.jp/amazonkids.

　　The Marketing Manager for Amazon Kids Japan will be responsible for driving a best-in-class customer experience for potential Amazon Kids+ customers, helping surface the right content in the right locations to drive interest in Amazon Kids+. They will be responsible for creating compelling marketing campaigns across various channels, both internal and external, with a focus on digital advertising that drives both product awareness/familiarity and user acquisitions.

　　To be successful, this role requires exceptional communication skills (both written and verbal) in Japanese and English, on top of strong project management and marketing skills. The ability to interpret datasets, define performance metrics, diagnose areas of under-performance, and identify growth opportunities is a must. Our environment is fast-paced and requires someone who is flexible, detail-oriented, and comfortable handling multiple projects at once and working with multiple teams, vendors, partners, and management for Japan. You will hold a high bar for execution and measurement, and will define success metrics and refine processes to automate and scale.

　　Key job responsibilities

　　Plan, coordinate, and execute awareness and acquisition campaigns to grow the subscriber base for Amazon Kids+ through both in-house and third party channels.

　　Work with agencies to develop compelling creatives and messaging to maximize campaign effectiveness.

　　Develop and analyze performance metrics and translate these into written narratives to drive business decisions.

　　Understand customer purchase drivers and behavior.

　　Track marketing best practices, monitor industry trends, and make recommendations.

　　Develop best practices in marketing campaigns that will scale internationally.

　　We are open to hiring candidates to work out of one of the following locations:

　　Tokyo, 13, JPN

　　Basic Qualifications

　　6+ years of professional non-internship marketing experience

　　7+ years of developing and managing acquisition marketing or channel programs experience

　　Experience using data and metrics to drive improvements

　　Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

　　Experience building, executing and scaling cross-functional marketing programs

　　Experience developing and executing campaigns across a multitude of timezones and languages

　　Preferred Qualifications

　　Experience driving direction and alignment with large cross-functional teams and agency partners

　　Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

　　Please check the website below for measures to eliminate unwanted second-hand smoking in each facility:

　　https://www.amazon.jobs/en/landing_pages/passivesmoking

　　就業の場所における受動喫煙を防止するための措置に関する事項については、下記リンク先をご覧ください。

　　https://www.amazon.jobs/jp/landing_pages/passivesmoking

　　The salary information can be provided individually prior to the 1st interview

　　賃金に関する条件は、１次面接の前に個別にご案内することができます