Company Description

　　Ent Credit Union exists to improve the financial quality of life of the peoplewe serve. This mission drives us every day, but we are more than ourmission. We're also individuals using our unique abilities to make ourorganization, and the communities we serve, better than they wereyesterday. We're a not-for-profit that puts people above profits andactively invests in our community. Our rapidly growing team is expanding ourreach to serve more people throughout Colorado. To spread our mission far andwide, we need people like you. If you're interested in a paycheck with apurpose, apply with us today. Our people make the difference, and we trulybelieve you are our greatest asset.

　　Job Description

　　Ent Credit Union is seeking an experienced product marketing professional tobuild and lead strategic marketing initiatives for our credit card portfolio.This role will include onboarding our existing portfolio from agency-managedto in-house and will be a key contributor in defining, launching andoverseeing the ongoing program evolution. This is a highly analytical rolewhich requires a dedication to performance improvement across the full productlifecycle. Is it you? As a master of strategic decision making, yourfriends find your ability to connect visible and invisible dots uncanny. Youleave them speechless when you are able to use that information to devise aclear path forward which everyone can easily follow. This is your secretpower, and you are energized when you can put it to use. While you are aseasoned marketing professional well versed in both digital and traditionaldisciplines, you are never bored because you tenaciously test, measure,and improve - always striving for unique and innovative ways to reach thefinish line. You are a natural leader and communicator, not by choice but bydestiny. Building strong partnerships and collaborating with others to realizeunexpected results is simply your way of life. Working for an organizationthat puts people and communities ahead of profit while striving to create agreat work environment for those who bring the vision to life makes you tingle

　　Essential FunctionsLead strategic marketing initiatives for Ent's credit card portfolio frominception through onboarding, activation and engagement to usage andreactivation.Work with internal and agency partners to understand member needs andpreferences; maintain pulse on evolving market dynamics, consumer trendsand competitive dynamics to ensure the Ent program achieves and maintainstop-of-wallet consideration.Oversee marketing program performance across all phases of the credit carelifecycle; focused on continuous and relentless optimization to driveportfolio performance, own the go-to-market plans and lead cross-functionalteams from conception through creative development and execution.Partner with product & business lines to ensure successful program launch aswell as ongoing member-focused enhancements.Collaborate with the marketing leadership team in developing a world-classmarketing team while evolving to support Ent's long term growth vision.Bank Secrecy Act: Remains cognizant of and adheres to Ent policies andprocedures, and regulations pertaining to the Bank Secrecy Act.

　　Qualifications

　　Minimum Formal Qualifications for this PositionBachelor's Degree Marketing, Business Administration or related field7+ years' general marketing, business or related experience4+ years' demonstrated success in leading consumer direct program strategyincluding acquisition, engagement and retention2+ years' experience in marketing financial service products includingexperience marketing credit cards2+ years' in a team leadership role including experience managingdirect-line reports

　　Each year of relevant work experience may be exchanged for a year in arelevant degree program or vice versa. For example, a requirement of ab chelor's degree in accounting and 2+ years of account experience couldbe substituted for a high school diploma and 6 years of relevant accountingwork experience or a master's degree in accounting and 0 years of workexperien

　　Technical or Specialized Knowledge/Skills:High degree of professional maturity with an aptitude for leading diversegroups without direct line accountabilityAnalytical prowess, deftly applied in every situationInnovative thinking with a track record for translating diverse informationsets into awe-inspiring programs that just make senseComfortable with ambiguity and capable of charting new territory

　　Certifications Required:None

　　Environmental, Physical and Psychological RequirementsStanding - OccasionallyWalking - OccasionallySitting - FrequentlyLifting - Rarely (40 Lbs)Carrying - RarelyPushing - RarelyPulling - RarelyBalancing - RarelyStooping - RarelyKneeling - RarelyCrouching - RarelyCrawling - RarelyReaching - OccasionallyHandling - OccasionallyGrasping - Occasionally