Here at Huckberry, we’re on a mission to inspire and equip adventures near and far, and along the way create the most loved men’s lifestyle brand on the planet.

　　We’re looking for a strategic, results-oriented leader to join Huckberry and lead the teams driving the company’s digital growth. As the Senior Director of Growth Marketing, you'll be responsible for driving the development and execution of Huckberry’s customer acquisition strategy. The ideal candidate has a proven track record of driving customer acquisition in a high-growth company, and has their finger on the pulse of the rapidly-changing digital marketing landscape. The ultimate goal: build the Huckberry customer acquisition machine to drive profitable scale.

　　This role is based at our headquarters in Austin, TX; relocation support will be provided to a remote hire

　　Responsibilities

　　Develop and implement Huckberry’s digital growth strategy, bringing a world-class knowledge of the digital marketing landscape and a deep understanding of Huckberry’s customer and product offering

　　Utilize the Huckberry Go-to-Market process to align marketing efforts around the biggest opportunities on our product roadmap, and to mobilize cross-functional teams to execute

　　Develop paid channel strategies and allocate budgets across channels to drive company growth plan

　　Lead team of channel owners to drive best-in-class execution across channels, including Paid Social, PPC, TV, Affiliate, and Influencer/Creator

　　Actively manage the portfolio of marketing investments to drive profitable customer acquisition at scale, utilizing data-driven insights to continuously reallocate spend and optimize return on investment

　　Test new and emerging channels, with aim to capitalize on unseized market opportunities

　　Partner with Brand to develop 360 campaigns that utilize multiple channels to drive customers through the funnel from initial brand awareness to first order conversion

　　Partner with Brand and Creative teams to produce effective and brand-aligned creative assets that utilize best-in-class paid marketing creative tactics to drive strong engagement and conversion

　　Lead and inspire a team of growth marketers, providing guidance and fostering a culture of innovation and performance

　　Collaborate with cross-functional teams (Brand, Creative, Product and ecom) to ensure cohesive execution of growth strategies

　　Utilize data-driven insights to improve campaign performance and efficiency

　　Provide insights and recommendations for continuous improvement

　　Requirements

　　7+ years of experience leading growth marketing teams managing 8-figure annual budgets at an e-commerce company and/or digital marketing agency

　　Proven success in a leadership role driving rapid growth over a multi-year period

　　World-class understanding of trends within the digital marketing space, including paid social, SEM, OTT, affiliate, and influencer channels

　　Solid understanding of creative best practices, and experience implementing effective processes for collaboration and iteration between marketing buying and creative teams

　　Strong command of marketing unit economics and financial concepts such as LTV/CAC

　　Deep understanding of marketing attribution and incrementality. Experience with Media Mix Modeling (MMM) is a major plus

　　Analytical mindset with the ability to interpret and apply data insights

　　Excellent communication and collaboration skills

　　Customer-obsessed mindset

　　Benefits

　　Medical, Dental, Vision benefits

　　401(k) and employer match

　　WFH flexibility

　　Sabbatical Leave

　　Summer Fridays

　　Mental health resources

　　Paid Parental Leave

　　Paid Time Off & Paid Sick Leave

　　Volunteer Time Off

　　Generous employee discount

　　Company Description

　　Huckberry is a leading men’s lifestyle retailer and media company. Millions of guys trust us as their go-to resource for the coolest new gear, lifestyle inspiration, and a lot more. We were recently named one of IAB’s most disruptive consumer brands, and we’ve collaborated with everyone from Matthew McConaughey and Kelly Slater to brands like Danner, Timex, and RRL. We look forward to meeting you.

　　Want to get to know us better? Check out our:

　　Journal: https://huckberry.com/journal (http://huckberry.com/blog)

　　YouTube: https://www.youtube.com/c/Huckberryco

　　Instagram: http://instagram.com/huckberry

　　Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.

　　Notice to California Job Applicants (https://privacy.huckberry.com/job-applicant-privacy-notice)