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Sr. Director, Aurora Marketing
Sr. Director, Aurora Marketing-March 2024
Irvine
Mar 29, 2026
About Sr. Director, Aurora Marketing

  Changing lives. Building Careers.

  Joining us is a chance for you to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, more than 4,000 of us are challenging what’s possible and making headway to help improve outcomes.

  The Sr. Director, Aurora Franchise Leader will have end-to-end ownership of one of Integra’s most important growth drivers. Key responsibilities will include launch execution of our next generation surgiscope platforms, procedure market development for minimally invasive neurosurgery, building strong KOL advocacy and education platforms, and establishing a clear path for future organic and inorganic innovation.

  This individual will also work to build out a strong leadership presence in our Irvine facility, working to build high-performing and engaged teams, and inspiring strong cross-functional collaboration and talent development.

  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

  Business Planning & Execution: Develops and executes impactful strategic business plans, marketing plans and product launches; adopts a “general manager” mindset in achieving plan objectives of top-line revenue, gross margin, net income, and price capture.

  Innovation & Portfolio Management: Sets direction in building and executing robust organic & inorganic innovation pipelines and technology roadmaps, inclusive of front-end, stage gate deliverables, post-launch support, and life-cycle management; advocates for new projects and prioritizes growth opportunities, presenting clear unmet clinical needs and business cases.

  Customer Insights & Analytics : Utilizes market research tools and methodologies making; includes third party market research, voice customer techniques, observational studies, advisory panels, competitive analysis, and other systematic methodologies.

  Brand Strategy: Serves as the subject matter expert for the Aurora franchise, including procedures/ surgical techniques, KOL/customer landscape, innovation landscape and competitive activity; builds robust marketing plans with strong value propositions, targeting, segmentation, positioning, and messaging development; owns the end-to-end lifecycle plan for the category.

  Impactful Communication: Demonstrates impactful internal and external communication, with concise, compelling messages, and clear call to action supported by data; delivers effective presentations and demonstrates robust and timely communications with field sales and surgeon partners; leverages digital tools to expand reach and impact.

  Talent Development: leads in creating an inclusive environment where colleagues are valued and empowered to fully contribute; facilitates transparent career and development discussions; builds strong talent pipelines and enables the company to be a "great place to work.

  Qualifications:

  BA/BS college degree required; Advanced Degree and/or MBA strongly preferred.

  20+ years of total work experience required; 15+ years-experience in marketing and/or commercial functions within medical device or healthcare-related fields is required.

  ·Experience leading global upstream/strategic marketing for complex businesses is required, including demonstrated experience leading Strategic Planning and Business Planning processes.

  ·Deep understanding of global regulatory environments, healthcare trends, clinical trials, and health economics is required.

  ·Excellent conceptual problem-solving skills, with demonstrated ability to bring structure and process to vaguely defined problems is required.

  ·Strong project management, written communications, verbal, and presentation skills are required.

  ·Must be highly collaborative, with a proven ability to lead, operate and influence cross-functionally and to influence without authority.

  ·Demonstrated experience with market research methodologies with healthcare stakeholders, including Voice of Customer interviews and outcomes-driven-innovation is required.

  ·Prior people management experience required, with proven record of managing and developing employees.

  ·Prior global and/or international experience preferred.

  Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.

  This site is governed solely by applicable U.S. laws and governmental regulations. If you'd like more information on your rights under the law, please see the following notices:

  EEO Is the Law (https://www.eeoc.gov/laws/index.cfm) | EOE including Disability/Protected Veterans (https://www.eeoc.gov/eeoc/publications/ada_veterans_employers.cfm)

  Integra LifeSciences is committed to provide qualified applicants and employees who are disabled veterans or individuals with disabilities with needed reasonable accommodations in accordance with the ADA (https://www.eeoc.gov/eeoc/publications/fs-ada.cfm) . If you have difficulty using our online system due to a disability and need an accommodation, please email us at [email protected] or call us at 855-936-2666.

  Integra - Employer Branding from Integra LifeSciences on Vimeo (https://player.vimeo.com/video/265760526)

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