At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

　　Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

　　At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

　　Everything we do centers around people. That means we obsess over how to improve our customers and their customers' lives. And it means we prioritize a diverse F5 community where each individual can thrive. In addition, F5 is undergoing a massive transformation from hardware to SaaS as we evolve our entire GTM efforts to support a modern cybersecurity organization.

　　Overview: Sr. Customer Retention Marketing Manager

　　The F5 Customer Engagement team plays a critical role in showing the world whats possible when our customers bet on F5. We are laser-focused on developing initiatives to ignite customer passion, create exceptional experiences, impact product adoption and retention, and ultimately create F5 customers for life.

　　The Sr. Customer Retention Marketing Manager cares deeply about building genuine relationships with our customers, listening to their feedback, and helping them realize value across their F5 customer journey to drive product adoption and reduce churn. You will also build programmatic and scalable customer lifecycle initiatives in partnership with Customer Success, Product Management, UX, Sales, etc., to support our onboarding efforts with our most strategic SaaS business unit, F5 Distributed Cloud.

　　Position Summary

　　Success in this role can be achieved by collaborating deeply with stakeholders to create frictionless experiences for our SaaS customers, ensuring that we engage them at the right points in their journey to drive product utilization & adoption, leading to retention, expansion, and advocacy.

　　Primary Responsibilities

　　Lead the F5 Executive Customer Advisory Board (ECAB) Program:

　　Strengthen strategic relationships with our C-suite customers to capture ongoing feedback, thought leadership, and more.

　　Design, Develop, and Deploy Programmatic Customer Lifecycle Campaigns:

　　Support value realization and retention efforts for our F5 Distributed Cloud business.

　　Utilize various communication channels, such as Marketo email nurtures, in-product messaging, customer-led webinars, and workshops.

　　Build Scalable and Replicable Campaigns:

　　Develop successful, scalable campaigns that can be replicated across different product lines and personas.

　　Utilize Data Sources for Customer Insight:

　　Leverage multiple data sources to understand customers' behaviors and challenges comprehensively.

　　Collaborate