Job Summary:

Company: Academy Music Group

Location: Brixton, London

Reports to: Head of PR and brand communications

Working hours: Full-time, permanent

Role

A new and exciting role in the communications team, you will have a solid understanding of social media platforms and multiple accounts, channels and pages. You will be responsible for developing, implementing and maintaining our social media content to grow our reach and engagement. You will collaborate with the wider team to deliver successful campaigns and projects for our nationwide venues, artists, shows, tours, promoters and partners to meet the agreed company objectives and targets.

Our team

An integral role in the department, you will be fully immersed in our overall creative and strategic output to provide best-in-class social content alongside a dynamic team, where collaboration is at the heart of everything we do.

About you

Significant and demonstrable experience in a social media role, focussing on music, brand, agency media or entertainment

Extensive knowledge and understanding in all social media platforms

Outstanding and innovative editorial expertise

A track record in content creation, using editorial, photography and video to engage with online audiences

Good awareness of PR, marketing and community management

Skilled in developing fan-bases and moderation techniques

Experienced in a fast-paced, creative environment

Proficient in social reporting tools for extracting and reporting insight

Competent in editing tools and optimising formats for social media platforms

Brand management experience

What we need

Dynamic with outstanding attention to detail

Strong project management and people skills

A team player and collaborative by nature

Quick-witted and calm in a crisis

Accountable and organised with a strong sense of time management

High level communication skills

Data driven and an analytical, results-driven professional

Extremely organised and self-motivated

Positive with a proactive, can-do attitude

Understanding of the wider industry landscape, social media platforms and techniques

Flexibility to work irregular hours (weekends/evenings/public holidays)

What you’ll be doing

Devise, implement and evaluate social media strategies and campaigns for shows, tours, events, venues and ad hoc projects

Collaborate with the head of PR and brand communications and align with department leads (PR, digital marketing, design, marketing), regional marketing executives, promoters, partners, ticketing services and agencies to deliver a fully integrated content-driven plan, increase ticket sales and optimise commercial and promotional impact

Plan, review and strategise daily/weekly/monthly content across multiple platforms

Own and curate calendar management, content creation and all postings

Communicate plans to internal marketing and PR leads

Maximise engagement and growth with our community

Monitor reach of all our social media channels

Implement effective processes to ensure smooth and timely delivery of assets to channels

Ensure a consistently high-quality output

Produce and distribute regular (daily/weekly/monthly) reporting and analysis of all social media data with benchmarking to shape our strategy

Conduct social listening and monitoring to understand brand sentiment and to inform future campaigns

Improve channel engagement and performance

Present and review the social media strategy to the head of PR and brand communications, department leads and key stakeholders on a regular basis

Deliver robust campaigns to grow social communities, increase purchase intent and ticket sales

Input and adhere to the correct tone-of-voice and style guide when delivering on-brand content across all channels

Ensure that social communities are actively managed, with customer queries answered swiftly and escalated where necessary

Establish KPIs and metrics to measure the success of content and campaigns

Identity and communicate key marketing trends and insights, cultural moments and new and emerging channels

Actively contribute to the Group’s communications and marketing strategy

Proactively monitor the competitor landscape

Educate internal teams around best practice social media strategies, commercial tactics, new formats and content

Work closely with the marketing team for all paid-for activity and audience targeting

Support the head of PR and brand communications with the overall brand experience

Work with external agencies and internal development teams as required

Equal opportunities

We are passionate and committed to our people and go beyond the standard rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business, we’ll encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Our company

Academy Music Group (AMG) is the UK’s leading owner and operator of live music and entertainment venues with award-winning credentials. Several of our historic theatres are unique institutions of British music and culture and our vision is to inspire artists and audiences by hosting unforgettable live performances.

AMG is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management. #LI-SL1 #AMG

APPLICATION DEADLINE: Monday 22nd April. We reserve the right to close applications at any time so encourage early application.