As an SEO Content Specialist at Botkeeper, you will play a crucial role in developing and implementing our SEO content strategy. Your focus will be on creating top-of-funnel content that not only engages but also drives organic traffic through expert application of SEO techniques.

　　Responsibilities:

　　Craft high-quality, SEO-optimized blog posts and articles targeting specific keywords and topics.

　　Conduct thorough keyword research and competitor analysis to identify content opportunities.

　　Regularly monitor, analyze, and report on content performance using SEO tools, adjusting strategies as needed.

　　Collaborate with the marketing team to align content with overall marketing goals and initiatives.

　　Stay updated with the latest SEO trends and Google algorithm changes to ensure content is optimized for search engines.

　　Developing pillar pages

　　Preparing content briefs

　　Reviewing and analyzing client sites for areas that can be improved and optimized

　　Topic clustering

　　Regularly auditing and refreshing site pages

　　Preparing detailed strategy reports

　　Identifying powerful keywords to drive the most valuable traffic

　　Writing powerful calls-to-action to convert visitors

　　Filling websites and other content with effective keywords

　　Writing effective SEO content for blogs, websites and social media accounts

　　Analyzing keywords and SEO techniques used by competitors

　　Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines

　　Compiling and presenting SEO guidelines

　　Develop content to include keywords or phrases in order to increase traffic to website.  

　　Conduct outreach for the purposes of developing link building strategies

　　Conduct various testing methods in design, layout and advertising techniques in order to gain the most organic traffic.

　　Have in-depth knowledge of the ever-changing landscape of SEO; keyword research, SEO copywriting, topic clustering and the behaviors of search engines. 

　　Qualifications:

　　Proven experience in creating SEO-driven content with a portfolio of published articles.

　　Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics).

　　Strong research skills and attention to detail.

　　Ability to analyze data and derive actionable insights for content strategy.

　　Excellent writing and editing skills, with a knack for storytelling.

　　Salary Range:

　　$58,000 - $70,000About Botkeeper:

　　Botkeeper provides bookkeeping to businesses using a powerful combination of skilled accountants and automated data entry through the use of machine learning and AI. Our clients receive 24/7 accounting and support as well as incredible insight into their financials with beautiful dashboards and unlimited reporting. The platform easily integrates with a client’s bank accounts, credit cards, HR system, and POS system, and makes appropriate entries and adjustments to their QuickBooks Online accounts, providing businesses with a 24/7 AI-driven Botkeeper.

　　Botkeeper Benefits:

　　We offer unlimited PTO, competitive compensation and healthcare, remote work, and 12 weeks of paid parental leave. Additional benefits include company retreats, incredible opportunities for career growth, continued professional education, and collaboration with our team of smart, supportive colleagues.

　　Equal Employment Opportunity Statement:

　　Botkeeper is proud to be an Equal Employment Opportunity employer and we encourage all to apply to join our team! We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, military or veteran status, disability, or any other applicable characteristics protected by law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].

　　Powered by JazzHR