Senior Web Analyst - Adobe Analytics Implementation

　　Job Summary

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　　Job:32578-EBOA

　　Location: US-MA-Natick

　　Department:Marketing Services

　　An excellent opportunity exists at MathWorks for an experienced Web Analytics professional. You will be part of a global growing analytics team driving digital marketing efforts with data. You will collaborate with other digital team members, web product managers, developers, and marketing teams to drive implementation, interpret and synthesize data-driven experiences. Expect to lead and participate in creating the best possible user experience on the website - from defining and implementing measurement strategies that align with marketing and business objectives to delivering performance reports with actionable insights.

　　Responsibilities

　　Work as an Adobe Analytics Implementation Analyst using Tag manager and JavaScript

　　Deploy measurement strategies for Web Analytics data collection

　　Collaborate with global analytics team and Product Owners in North America

　　Own release plans and processes

　　Contribute to delivering code implementation and reporting for Adobe Analytics projects

　　Create web analytics reports to support decision making

　　Able to create segments and calculated metrics for business requirements

　　Minimum Qualifications

　　A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or a PhD degree, or equivalent experience) is required.

　　Expertise with web analytics

　　Visa sponsorship will not be provided for this position.

　　Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction.

　　Additional Qualifications

　　Bachelor's degree in Math, Statistics, Computer Science, Engineering, or other relevant field required

　　Experience with Web Analytics and JavaScript

　　Experience working with a global team

　　Hands-on experience in using Adobe APIs will be a plus

　　Excellent documentation and technical artifact writing skills

　　Demonstrated problem-solving ability with emphasis on code optimization

　　Experience debugging analytics/optimization campaign set-up

　　Exceptional interpersonal skills; able to influence decision-makers; able to operate in a collaborative, cross-functional environment

　　Experience in managing the implementation of multiple marketing tags using Adobe Launch

　　Experience with A/B testing