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Senior Media Manager - Strategy & Planning
Senior Media Manager - Strategy & Planning-March 2024
Dallas
Mar 30, 2026
About Senior Media Manager - Strategy & Planning

  Job Description:

  The AT&T Media & Sponsorship team is seeking an enthusiastic and intuitive Sr. Manager to be a key component to the AT&T Business Media Strategy team.

  AT&T is dedicated to connecting people to greater possibilities with expertise, simplicity and inspiration. Rooted in our purpose, this role will contribute to driving performance, building brand affinity and finding solutions that can improve the day-to-day work experience.

  The Senior Manager, Media Strategy will execute and manage media plans that support the advertising and business goals of the AT&T Business Group with primary focus falling within the Small + Mid-Market segments. Responsible for implementing the best mix of media channels, with a focus on identifying and optimizing tactics that efficiently and effectively reach target audiences. Collaboration is a crucial proponent of the role with agency partners and internal teams (.com, marketing, product, advertising). Reports to Director of Media Strategy.

  Responsibilities

  Serves as day-to-day contact for the media agency, ensuring agency is delivering the best efficiencies and value for the Business and that recommendations are meeting business objectives

  Work with internal partners to improve communication and streamline processes

  Manage communication process, frequent analysis and presentations on B2B media strategies, sponsorships, allocations, and ad hoc requests

  Keep open line of communication to ensure all parties are regularly informed of all applicable updates

  Help to develop and execute innovative media strategies and programs

  Demonstrates comprehensive understanding of all media trends and corresponding impact to the AT&T business

  Develops the right strategic allocation of media resources across all media channels including performance-based marketing

  Demonstrates an understanding in and knowledge of digital and emerging media platforms

  Utilizes effective data and insights: competitive, marketing mix model allocations, targeting (first and third party)

  Lead the optimization and tracking of plans across all tactics

  Qualifications

  This position will sit in Dallas, TX or El Segundo, CA and will need to come into the office a minimum of 3 days per week

  3 or more years of media/advertising experience, with agency experience preferred

  Knowledge of media trends, landscape (buying/planning), terminology and measurement

  Understanding of advertising channels from digital, TV, print, Out-of-Home, CTV, Addressable

  Emphasis on digital inclusive of DCO and DSPs

  Ideally has worked with different measurement, planning and reporting tools such as Neustar (MMM), Adobe and Tableau

  Able to articulate a persuasive point of view clearly and concisely, both written and verbal

  Self-starter with problem-solving mindset

  Able to work with other groups and teams

  Exceptional project/program management skills

  Able to provide clear and concise feedback

  Highly proficient in PowerPoint, Excel and Word

  Joining our team comes with amazing perks and benefits:

  Medical/Dental/Vision coverage

  401(k) plan

  Tuition reimbursement program

  Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

  Paid Parental Leave

  Paid Caregiver Leave

  Additional sick leave beyond what state and local law require may be available but is unprotected

  Adoption Reimbursement · Disability Benefits (short term and long term)

  Life and Accidental Death Insurance

  Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

  Employee Assistance Programs (EAP)

  Extensive employee wellness programs

  Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

  A career with AT&T, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world.

  Interested? Apply today!

  Weekly Hours:

  40

  Time Type:

  Regular

  Location:

  Dallas, Texas

  Salary Range:

  $96,000.00 - $144,000.00

  It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.

  AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws

  We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status

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