We are looking for a strong marketing operations leader to support Asana’s Inbound and Lead Generation efforts and drive pipeline generation. This role acts as the liaison between business and Asana’s internal technology teams. You will translate Marketing and Revenue needs into strategic operational projects and develops an inbound operations portfolio with a vision that helps shape Asana’s go-to-market motion. 

　　This role is based in our San Francisco office with an office-centric hybrid schedule. Along with most Asanas, you’ll work from this office in person on Mondays, Tuesdays, and Thursdays. Most Asanas have the option to work from home on Wednesdays and Fridays. If you're interviewing for this role, your Talent Acquisition Partner will share more about the in-office requirements. 

　　What you’ll achieve

　　Be responsible for lead-to-opportunity conversion rate across Marketing channels  Own and oversee a portfolio of operational initiatives, providing a point of view on how we design our tooling and process to increase speed to customer and inbound conversion  Partner with Asana’s Data Science and Enterprise Technology teams to design and implement inbound processes, including lead scoring, funnel optimization, conversion measurement, and attribution modeling  Provide operational support for strategic initiatives (Product Led Sales, ABM, etc.) by collaborating cross-functionally with Marketing, Growth, Product and Sales Perform analyses and stakeholder interviews to identify process gaps. Strong data analysis skills Drive Sales and Marketing alignment, acting as the strategic partner to business leaders to build long-term collaboration  Strive for execution excellence, ensuring high quality and delivery of work About you

　　6+ years of experience in Marketing & Revenue Operations. Domain expertise with marketing & revenue automation platforms (e.g. Marketo, HubSpot, Pardot, Outreach, Iterable, Salesforce, Tableau, data warehouses) 5+ years leading complex, large-scale operations projects (e.g. lead scoring, attribution, capacity analysis & planning) Experience in B2B Marketing and/or Demand Generation You build with a vision and can balance between the big picture and detail-oriented execution Strong collaboration and communication skills You have the ability to speak both business and technology You are excited about taking on new challenges and understand success takes iterations  At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

　　What we’ll offer

　　Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. 

　　For this role, the estimated base salary range is between $182,000 - $232,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

　　In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

　　We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

　　Mental health, wellness & fitness benefits Career coaching & support Inclusive family building benefits Long-term savings or retirement plans In-office culinary options to cater to your dietary preferences  These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

　　About us

　　Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

　　We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.

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