•Utilize knowledge of big data, marketing analytics, and data science to ensure data solutions align with business and go-to market strategy;•Perform comprehensive data analysis to identify data hypotheses, and test and implement strategic solutions derived from this data;•Monitor marketing data and communicate up-to-date business and market data analysis to provide support and guidance to senior management leadership and external partners;•Drive data insights and predictive analysis for use by senior management using Alteryx and PowerBI;•Monitor reported statistics related to marketing analytics to ensure data accuracy using Google and Bing Analytics;•Utilize expertise of data and business analytics to develop and create automated processes for collection of information and market data using Microsoft Excel and Alteryx;•Construct strategic solutions for advanced analytics, data collection, and reporting to ensure that insights are converted to actionable intelligence for go to market strategies;•Compiling marketing and sales funnel tracking and recommendations;•Leverage complex data analysis methods to implement the marketing value proposition, and identify opportunities, segmentation, targeting, and execution of go to market strategies; •Identify and leverage opportunities for strategic growth using large datasets to create business KPIs and metrics;•Report and communicate data analytics and ad hoc reporting requests from the business management team to increase the availability and quality of information needed to make business decisions.Position requirements:Master’s degree (or foreign degree equiv.) in Business Analytics, Computer Science, or closely related field, plus three years of experience in any data analytics role. In the alternative, Employer will accept a Bachelor’s degree (or foreign degree equiv.) in Business Analytics, Computer Science, or closely related field, plus five years of experience in any data analytics role.Experience, which may be gained concurrently, must include each of the following:•Three years of experience utilizing SQL, Excel, Access and statistical tools to retrieve and manipulate data;•Three years of experience utilizing Business Intelligence tools including PowerBI and Tableau to develop and maintain dashboards; •Three years of experience developing workflow models utilizing Alteryx; •Three years of experience utilizing Salesforce to build reports and dashboards across the organization; •Three years of experience handling large, complex data sets to develop KPIs and data-driven solutions to business challenges; and•One year of experience working with Einstein analytics. *Position is eligible for Employee Referral Program.Job Location: Paychex North America, 911 Panorama Trail South, Rochester, NY 14625. Apply online at: www.paychex.com/careers. Reference Job# 2024-25768.

　　Minimum Salary: 116,709Maximum Salary: 121,709Salary Unit: Yearly