Be unstoppable with us!T-Mobile is synonymous with innovation-and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop!This position leads a team in driving customer retention/acquisition from marketing strategy through development of compelling, relevant, value propositions about T-Mobile focused on the value of our rate plans, products and services that is intended to attract and retain new and existing customers for our Enterprise and Strategic customer segments. This team will create marketing campaigns and content to develop marketing qualified traffic and leads. They will develop campaigns for key verticals, geographies, and accounts. They will build ABM strategies, campaigns, tactics and offers for key accounts and verticals. They will partner cross-functionally with our brand marketing, vertical marketing, events, fields marketing, digital marketing, parnter marketing, marketing operations, pricing & offers, SDR and sales teams. Lead all aspects of the development of business cases for the value propositions needed to be deployed in market, factoring in market dynamics, B2B patterns, competitive actions, , co-marketing plans, and execution channel etc.RESPONSIBILITIES:Develops marketing plans and business cases around communication and distribution of value propositions. Prepares annual business plans for the defined strategies and the development/implementation of key Marketing strategies. Leads development and implementation of tactical action plans.Ensures that financial goals are met or exceeded, including return on investment.Ensures maximum market potential through in-depth understanding of customer needs, industry trends, and market requirements for current, new, and future markets. Defines market positioning and recommends pricing strategy. Defines and develops marketing strategies that will win in the marketplace through alignment with customer needs.Partners with creative brand team, agencies, and vertical marketing managers on creation of world-class advertising and collateral. The role requires strong cross functional partnership across the enterprise; specifically with sales, product management, finance, and operations leadership to ensure flawless execution and to create one look and feel for T-Mobile.Manages a team of Segment Marketing Managers. Provides coaching, direction, and leadership to team members.QUALIFICATIONS:Bachelor's Degree or equivalent experience7-10 years Marketing experience4-7 years B2B Enterprise Campaign focused marketing experience2-4 years ABM Campaign Creation experience4-7 years Experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management or Sales.KNOWLEDGE, SKILLS AND ABILITIESTeam BuildingCoachingNegotiationB2B Marketing StrategyPresentationsCommunicationABM Marketing Strategy#LI-CorporateAt least 18 years of ageLegally authorized to work in the United StatesBachelor's Degree or equivalent experienceWashington Pay Range : $153,600.00 - $207,700.00The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay may be above or below this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an a