Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

　　Job Description

　　We are seeking a highly experienced and strategic Senior Manager of Instore Monetization with a minimum of 10 years in and around place-based media. As a leader in this role, you will be responsible for driving revenue growth through the development and execution of innovative instore monetization strategies.

　　Your primary focus will be on building, developing, and scaling processes that seamlessly support our cross functional teams, ensuring efficient and effective monetization of instore spaces. The ideal candidate will possess a deep understanding of retail & place-based media (instore signage & audio), with a proven track record of successfully implementing and managing monetization initiatives. Your expertise should extend to programmatic advertising, allowing you to navigate and capitalize on this dynamic landscape. You will play a pivotal role in shaping and executing the overall monetization strategy, collaborating with cross-functional teams to optimize revenue streams and enhance the overall customer experience.

　　As a senior leader, you’ll be responsible for fostering a culture of innovation, continuous improvement, and collaboration within the instore monetization team. Your strategic mindset, combined with a strong analytical foundation, will enable you to identify new opportunities and ensure our organization remains at the forefront of the evolving place-based media and programmatic advertising landscape. If you’re a visionary leader with a proven ability to drive revenue growth and build high-performing teams, we invite you to apply for this exciting opportunity.

　　Areas of focus:

　　Building sales narrative for internal and external partners while working with 3P vendors

　　Defining processes for expansion and execution to ensure campaigns are sold and delivered on

　　Identifying current opportunities and defining the future state of advertising solutions

　　Understanding of programmatic space and how to leverage format for the future

　　Deep understanding of CMS systems to help plan, curate, and execute campaigns

　　Hybrid model with 3 onsite days/week at one of these locations:

　　Wellesley, MA or Boston, MA

　　Woonsocket, RI

　　New York Soho area, NY

　　Chicago, IL

　　Blue Bell, PA

　　Hartford, CT

　　Required Qualifications

　　5+ years of marketing experience with strong foundations in business, retailer, and consumer understanding.

　　3+ years cross-functional leadership experience.

　　3+ years of retail marketing or retail agency/strategy experience.

　　2+ years of omnichannel marketing experience including examples of testing and validating emerging opportunities

　　3+ years of brand or category management experience a plus

　　Preferred Qualifications

　　Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment

　　Develop sales narrative & processes for internal/external partners while working with 3P vendors

　　Identifying current opportunities and defining the future state of advertising solutions

　　Understanding of programmatic space (DOOH/AOOH) and how to leverage format for the future

　　Deep understanding of CMS systems to help plan, curate, and execute campaigns

　　Understanding of the supplier and vendor relationship for a Retail Media Network

　　Ability to define KPIs, interpret data and insights, and turn these into actionable recommendations

　　Understanding of the omnichannel media landscape with a focus on shopper marketing, placed based media, or retail media networks

　　Education

　　Bachelor's degree in Business, Marketing, or related field preferred. Ideally, an MBA.

　　Business Overview

　　Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

　　Our Customer Success and Growth Organization (CS&G) is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment.

　　About CMX:

　　CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

　　Pay Range

　　The typical pay range for this role is:

　　$86,700.00 - $190,700.00

　　This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

　　CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

　　You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

　　CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.