Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

　　Position Summary

　　Join a growing, consumer-obsessed marketing team to help deliver a simple, engaging and digital-first member experience for Aetna’s Individual & Family Plan business unit. You will be responsible for the development of digital campaigns to drive member engagement and satisfaction. Collaborates to coordinate and improve the member experience while innovating to deliver value. Supporting creative development while making proactive recommendations. Leads efforts in support of overarching team KPI’s.

　　Support development and execution of consumer-centric creative and on-brand marketing communication of health and wellness initiatives in partnership with the Sr Manager of Member Marketing and our external agency- including direct mail, email, SMS, website, digital, video and social executions

　　Co-lead welcome and onboard efforts for our new and renewing members utilizing segmentation and member research to develop a targeted and valuable experience

　　Drive a cohesive and simple member experience- partnering with other business areas to create a streamlined communication journey

　　Partner with the business unit to develop simple, compelling transactional member communications.

　　Ensure campaigns adhere to established processes, business and compliance requirements, and style guides to deliver high quality and consistent materials.

　　Quantify marketing impact of member communications and partner with analytics team to measure, analyze and report marketing campaign outcomes including using tracking codes, unique toll-free numbers (TFN), vanity URL, bit.ly, Spanish translations and QR codes

　　Strategic marketing brief development leveraging consumer insights

　　Cultivates and develops key relationships with internal execution stakeholders to accomplish goals

　　Required Qualifications

　　5+ years experience in direct-to-consumer marketing with a focus on digital

　　Must be willing to be onsite 3 days a week in one of our hub locations

　　Preferred Qualifications

　　Experience working in highly regulated industry a plus.

　　Excellent attention to detail.

　　Proven ability to work in fast paced environment.

　　Healthcare marketing experience a plus.

　　Education

　　Bachelor’s Degree or equivalent (HS Diploma + 4 years of relevant experience) required.

　　Pay Range

　　The typical pay range for this role is:

　　$63,300.00 - $139,200.00

　　This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

　　CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

　　You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

　　CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.