Senior Manager Consumer Insights Innovationreq37796Employment Type: RegularLocation: HORSHAM,PAHave you ever enjoyed Arnold, Brownberry or Oroweatbread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee,Entenmann's or Marinela cake or donut? If the answer is yes, then you knowBimbo Bakeries USA!

　　More than 20,000 associates in bakeries, sales centers,offices and on sales routes work to ensure our consumers have the freshestproducts at every meal. In addition to competitive pay and benefits, we providea safe and inclusive work environment that appreciates diversity, promotesdevelopment and allows our associates to be their authentic selves.

　　Description:

　　Position Summary:At BBU, the Consumer Insights team seeks people who endeavor to create a Competitive Advantage through Insights. This Senior Manager of Consumer Insights will be a leader who champions the Consumer with enthusiasm and thoughtfully business-savvy ways to drive Innovation.We are a passionate, caring group of insights professionals making a difference!The focus for this consumer insights role is to help build and support the Innovation strategy and should bring expertise in setting the path to meet business objectives via innovation launches. The focus will be on our larger, differentiated-style innovation projects vs. smaller line extension projects.Working closely with internal and external stakeholders, this team member will be seen as a trusted innovation and brand partner, advisor, a strong voice for the Consumer.The associate will define, oversee and manage research methods, tools, and convert to actionable, inspiring output to drive timely decisions and successful innovation launches.The position is responsible for displaying a consumer mindset to support and drive the business, including building formal frameworks and methodologies while leveraging existing resources to build brand equity and drive profitable innovation growth.The ideal candidate should be proficient in contributing to innovation strategy, inclusive of not only the idea but a 360-degree view of the launch plan and P&L.This individual will champion a consumer-centric perspective, smart consumer methods to uncover implicit in addition to explicit drivers and needs, and experienced approach to innovation business decisions.This position resides in the Marketing Center of Excellence (MCOE) and reports to the Senior Director of Consumer Insights.

　　Key Job Responsibilities:Build and Champion the Innovation Consumer Insights strategy and vision to deliver our innovation needs for our growth goals.Attention to helping develop the full Innovation plan, inclusive of the 4Ps, launch insights for breakthrough impact, all while meeting the financial goals.Develop a research approach and analyze and synthesize results from consumer research studies, trends, syndicated data, market audits, along with other internal/external sources.Translate findings into business innovation insights and action plan.Collaborate with key business partners (leadership, innovation teams, sales, marketing, etc.) to identify insight needs and develop customized solutions.Clear and inspiring presentations highlighting insight work and bringing innovation selling stories to life.An insights expert and partner to critical stakeholders to develop innovation strategies rich in consumer insights.Collaborate with the team to align to what we need to yet know, and build to answers and outcomes, translating these business needs into research plans.Empower and coach others on how build and leverage their Consumer Mindset.Create streamlined reports using various sources, compiling results into a concise, meaningful, actionable format.Demonstrated mastery of syndicated data systems and other data sources to incorporate into evidence-based innovation recommendations and plans.Support the development and rollout of critical innovation initiatives to propel th organization to more consumer-centric thinking and activations, such as the BBU Way of Consumer Insights, inclusive of innovation principles, valid and insightful methodologies, and consistent metrics that matter to driving improved business outcomes.Help guide and mentor all functional team partners in building their consumer mindset capabilities.Act with a broader business lens, delivering actionable consumer insights from innovation to all areas to inspire BBU brand growth.Drive innovation learning agendas to get to the heart of business situations while exploring new strategic opportunities with a curious mind to find new innovation growth pools.

　　#LI-JP1Position Requirements:

　　Key Behavioral Competencies:Experienced insights professional focused on innovation. Principles and perspective on how to deliver best-in-class innovation insight gathering and testing, with the people skills to galvanize others around the learning and pushing to action plans.A change agent who will help build and support evolving a consumer insights function into a modern consumer insights department.Passion for methods to better understand consumer demand and needs (spoken or not)Proven track record of developing and deploying new ways to bring better insightful thinking, approaches, and ideas to innovation; Pushing "past the status quo" is a must.Strong interpersonal skills and a heart for building effective working relationships with individuals at all levels and backgrounds of the organization.

　　Education and Work History:A bachelor's level degree in business, psychology, social studies, anthropology, or similar. Master's degree preferred.6+ years in consumer insights/analytics, preferably in innovation, showing career progression); 10+ years preferable.Demonstrated mastery of innovation from business growth goals to strategy, to innovation project prioritization/selection, idea development for all launch touchpoints, setting of launch metrics (year 1-2), all while driving alignment.Strong leadership and cross-functional communication skills; Ability to coach and manage people without having direct organizational authority.Demonstrated mastery of syndicated data systems and ability to incorporate insight into fact-based presentations / recommendations.Demonstrated analytical skills with the ability to generate innovation ideas and business insights from diverse data sources. Some experimentation / project experience using Gen AI assisted tools preferred.Excellent persuasive communication skills, written, verbal, and presentation.Ability to multi-task, organize time, and lead groups with minimal direction.Positive, curious, creative and innovative thinker with the ability to energize and influenceSelf-starter with proven ability to manage complexity and problem-solve.Computer skills and proficiency with PowerPoint, Excel, and other software/applications.Domestic Travel: 10-20%.The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.Bimbo Bakeries USA is an equal opportunity employer with apolicy that provides equal employment opportunity for applicants and employeesregardless of race, color, religion, sex (including pregnancy, sexualorientation, or gender identity), national origin, age, disability, geneticinformation, marital statu