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Senior IT Digital Product Manager
Senior IT Digital Product Manager-March 2024
Atlanta
Mar 29, 2026
About Senior IT Digital Product Manager

  Our technology organization is transforming how we work at WestRock. We align with our businesses to deliver innovative solutions that:

  Address specific business challenges, integrate processes, and create great experiences

  Connect our work to shared goals that propel WestRock forward in the Digital Age

  Imagine how technology can advance the way we work by using disruptive technology

  We are looking for forward thinking technologists that can accelerate our focus areas such as building stronger foundational technology capabilities, reducing complexity, employing digital transformation concepts, and leveraging disruptive technology.

  We are seeking a Senior IT Digital Product Manager, Digital, reporting to the Director of Product Management to help us drive our digital product initiatives as we identify opportunities, develop digital solutions, and grow our digital product offerings.

  Connected packaging and digital packaging solutions will continue to evolve to meet the needs of brand owners, consumers, and distribution channels. Your role will be responsible for advancing our ability to leverage digital and connected packaging to capture growth in new industries with new and existing customers.

  You will be working with a cross functional team including digital product engineers, IT, digital business development solutions, finance, commercial and operational. This is also a customer centric role, working to translate the unmet needs of the customer into digital business opportunities. This role requires a candidate with excellent analytical, organizational, and communication skills.

  As a leader in the paper and packaging industry, WestRock works across a variety if industry markets including beverage, foodservice, food, beauty and personal care, and e-commerce with the world’s largest brands and emerging brands.

  Responsibilities:

  Develop business case analysis that includes addressable market, competitive review, monetization strategies and growth projections

  Partner with cross functional teams in solution discovery and solution delivery

  Partner with your teammates to conduct user research and usability studies, collaborating with designers, developers and research teams from end to end of the process

  Participate in market research, validation, and whitespace analysis to identify new opportunities for new and existing features and functionalities

  Work closely with Industry Marketing and commercial team members to support and attend customer meetings as a product SME

  Evaluate, analyze, and understand the voice of the customer through a variety of data sources to create customer personas and need states

  Establish clarity for product value proposition, overall digital product strategy, and product roadmaps

  Partner with cross functional teams regularly to ensure alignment on feature development, prioritization and key capabilities needed as well as identifying potential issues

  Work with product marketing to develop positioning and messaging to ensure differentiation from competitors and drive successful product launch platforms

  Establish effective sales enablement training by partnering with our Sales Training team lead in the Product Management and Marketing group

  Determine integration of our automation, machinery, and packaging solutions within the digital product roadmap

  Drive a strong bias for action with the team and partner with project managers to ensure speed, efficiency, and effectiveness

  Qualifications:

  Bachelor’s degree in IT, CS or related field of study. Masters Preferred

  Experienced product manager with 7+ years of digital product background.

  Proven success stories in launching digital experiences (desktop & mobile), journeys, and/or shared services tailored to provide users delightful avenues to conduct & manage B2B relationships with measurable outcomes. Experience bringing digital experiences to life in a physical environment preferred.

  Demonstrated success working with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget with limited direction.

  Examples of successful working relationships and processes with engineering, design, and product teams.

  Proven ability to develop effective product specifications, including user stories and detailed requirements.

  Can visually depict the desired data and user journeys to communicate to business, design, and engineering.

  Ability to develop supporting operational processes and guidelines to support users for on-going delivery.

  Proven ability to engage in highly technical dialogue with engineers, while effectively communicating delivery timelines, risks and tradeoffs to non-technical partners and stakeholders.

  Strong analytical skills with supporting examples of using metrics in all aspects of the product lifecycle.

  Exceptional data analysis skills with hands one experience in feature modeling. Familiarity of relational DB’s, Basic SQL and familiarity with BI tools.

  Experience thriving in a fast-paced, high growth environment. Results-driven with the ability to anticipate needs, innovate, multi-task. Nimble and flexible with regards to changing priorities & business needs.

  An assertive, direct communication style, with the ability to inspire and motivate others across the company. Collaborative, energetic, and hands-on team player.

  Strong passion for solving customer/business problems and meeting our users’ needs.

  Strong passion for creating engaging, compelling experiences for customers

  Ability to work in ADO, JIRA, Roadmunk, Figma, SmartSheet, Confluence and Omniture

  Highly capable in each of the following dimensions (among others): flexibility, adaptability, curiosity, resourcefulness, analytical thinking/problem solving, proactivity, collaboration, and technological savvy.

  Strong analytical skills and ability to simply the complex for a variety of internal and external audiences

  Usability and customer-focused design experience a plus

  Superior project management and interpersonal skills

  Team player who can build trust with internal and external stakeholders through a spirit of collaboration and partnership

  What we offer:

  Corporate culture based on integrity, respect, accountability and excellence

  Comprehensive training with numerous learning and development opportunities

  An attractive salary reflecting skills, competencies and potential

  A career with a global packaging company where Sustainability, Safety and Inclusion are business drivers and foundational elements of the daily work.

  WestRock (NYSE:WRK) partners with our customers to provide differentiated paper and packaging solutions that help them win in the marketplace. WestRock's team members support customers around the world from locations spanning North America, South America, Europe, Asia and Australia. Learn more at www.westrock.com.

  WestRock is an Equal Opportunity Employer. We strive to create and maintain a diverse workforce where everyone feels valued, respected, and included. WestRock does not discriminate on the basis of race, color, religion, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other basis protected by federal, state or local law.

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