Senior Integrated Marketing ManagerLocationUS-BothellID2023-1158CategoryMarketingPosition TypeFull-TimeWork ModelHybridCompany OverviewBe Part of Our StoryYou have the opportunity to bring your talents and develop your career in a rapidly growing and industry leading global medical device company in the airway management, sing-use bronchoscopy, and bladder volume measurement device markets.We operate with a singular focus of empowering healthcare professionals to better serve their patients. Our unique products and services help clinicians see the hidden realities of the human body, giving them insights they need to optimize patient care.For us, it starts with people: our team, our customers, and the patients they serve. Our innovation is based on finding new ways to offer simplicity where complexity exists. We also look for opportunities to increase the velocity of patient care, ultimately providing solutions that improve and extend patients' lives.OverviewYour BusinessGlideScope:We developed the first video laryngoscope in 1999 and have since become the global market leader in video laryngoscope solutions. Today we offer a broad range of tools that include visualization systems, single-use and reusable blades, stylets, stats and video batons to support a variety of workflows and specialties.BFlex:We introduced BFlex bronchoscopes in 2019. Since then, we have expanded the range of the BFlex product line to support a variety of patient types and procedures. BFlex single-use bronchoscopes combine the convenience and accessibility of single-use tools with the performance you expect from a reusable bronchoscope. Paired with GlideScope, BFlex delivers the industry's first total airway solution.ResponsibilitiesHow will you add Value?Strategy Development. Develop and execute the VBU demand gen plan based on comprehensive integrated marketing strategies that align with overall business unit goals working closely with product management and marcom teams. This includes identifying target audiences, developing/refining customer personas, taking into consideration the buyers' journey to create messaging that is relevant and engaging.Campaign Planning & Execution. Set campaign objective/them, plan, and execute marketing campaigns (driving new product introductions and general awareness) across multiple channels such as digital, social media, email, traditional advertising, events, and more. Lead cross-functional teams to coordinate the timing and messaging of campaigns to ensure consistency and maximum impact in close collaboration with product management, digital and marcom teams.Cross-Channel Coordination. Ensure that marketing messages and branding are consistent across all campaign channels. Work with marcom and digital teams and/or agencies to maintain a unified brand image.Analytics and Optimization. Utilize KPIs/metrics to analyze the performance of specific marketing channel tactics in partnership with marketing operations and digital team. Adjust strategies and tactics based on data insights, run experiments and tests to continuously optimize performance.Evaluation and Reporting. Monitor and evaluate the effectiveness of the integrated marketing campaigns and marketing influenced funnel contribution holistically. Provide regular reports to leadership on the performance and drive problem solving and counter measures if/when expected results aren't achieved.Budget Management. Develop and manage the VBU demand gen budget in alignment with overall annual BU strategy, allocating resources effectively across different channels and campaigns to maximize impact and ROI.Market Research. Stay informed about industry trends, market conditions, and c