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Senior Director of Sales
Senior Director of Sales-March 2024
Little Rock
Mar 31, 2026
About Senior Director of Sales

“We enable greatness in people and organizations everywhere.

FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart . We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass , which is primarily sold through our Enterprise Division, and the Leader in Me membership, which is designed specifically for our Education Division. Enterprise clients include Fortune 100 ,  Fortune 500 , thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.

To learn more, visit franklincovey.com .

Title: Senior Director of Sales

Division Department: Enterprise US/Canada

Status: Full-Time Exempt

Reports to: VP, Sales – Customer

Location: Remote – Anywhere in the contiguous United States

Job Summary

Our Senior Director of Sales position is a senior sales leader responsible for overseeing sales operations and strategies within our Enterprise and Mid-Market segments. This role involves leading Managing Director and Account Managers, driving revenue growth, and developing strategic plans to meet the company's goals.

Essential Job Functions

Sales Strategy Planning:

Develop and execute sales strategies tailored to the market segments to achieve revenue and growth targets.

Analyze market trends and competitor activities to identify opportunities and threats.

Set annual, quarterly, and monthly sales goals and KPIs for the team/s.

Team Leadership Management:

Lead and mentor Managing Directors and motivate a team of Account Managers.

Conduct regular performance reviews, provide feedback, and implement training programs to enhance team performance.

Recruit and onboard new sales talent as needed.

Revenue Generation and Growth:

Drive sales initiatives to meet or exceed revenue targets.

Identify and pursue new business opportunities within key accounts.

Develop and maintain strong relationships with high-value clients and partners.

Sales Operations:

Monitor sales performance metrics and analyze data to make informed decisions.

Oversee the implementation of sales processes and tools to improve efficiency.

Ensure proper utilization of CRM systems and sales tracking tools.

Collaboration and Communication:

Collaborate with other departments, such as marketing and product development, to ensure alignment of sales strategies with company objectives.

Communicate effectively with senior management regarding sales performance, challenges, and opportunities.

Basic Qualifications

Bachelor’s or advanced degree in Business Administration, Marketing, or a related field.

8+ years of experience in B2B sales.

3+ years in a leadership role managing sales teams.

Preferred Skills Experience

Master’s degree in Business Administration or related field.

Experience working in subscription, SaaS, professional services, or learning and development.

Familiarity with CRM software (e.g., Salesforce) and sales analytics tools.

Demonstrated success in leading teams to exceed sales targets in a competitive market.

Ability to navigate complex sales cycles and develop customized solutions for large-scale clients.

Strong problem-solving skills and a strategic mindset with the ability to adapt to changing market conditions.

Proven track record of successfully acquiring and managing large enterprise accounts.

Strong understanding of sales processes, methodologies, and best practices.

Excellent communication, negotiation, and presentation skills.

Ability to work collaboratively across departments and influence at various levels of the organization.

For location-specific compensation:

California - Anticipated compensation for this position is $350-400k TTC, 60/40 split base/variable pay. Actual offer may be outside of this prediction and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data.

Colorado - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EWiKTBVpw7dJkX_Rv-tFwacBMbXuOYR9Zpid6M5pps21Tw?e=SGE1Xl

Hawaii - Not hiring in this location

Illinois - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EWiKTBVpw7dJkX_Rv-tFwacBMbXuOYR9Zpid6M5pps21Tw?e=iebRM6

Maryland - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EWiKTBVpw7dJkX_Rv-tFwacBMbXuOYR9Zpid6M5pps21Tw?e=6sJzgD

Minnesota - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EWiKTBVpw7dJkX_Rv-tFwacBMbXuOYR9Zpid6M5pps21Tw?e=uXyrDe

New Jersey - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EWiKTBVpw7dJkX_Rv-tFwacBMbXuOYR9Zpid6M5pps21Tw?e=MGAv3H

New York - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EWiKTBVpw7dJkX_Rv-tFwacBMbXuOYR9Zpid6M5pps21Tw?e=83EZFf

Vermont - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EWiKTBVpw7dJkX_Rv-tFwacBMbXuOYR9Zpid6M5pps21Tw?e=hJFk9z

Washington - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EWiKTBVpw7dJkX_Rv-tFwacBMbXuOYR9Zpid6M5pps21Tw?e=z4mEtH

Washington DC - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/EWiKTBVpw7dJkX_Rv-tFwacBMbXuOYR9Zpid6M5pps21Tw?e=Hmz1cG

Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.

#LI-Remote

#LI-AT1

Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date on the FranklinCovey job board, but the posting may close at any time after the specified duration.

Employer Information

Please visit franklincoveybenefits.com for a complete US benefits overview. Benefits may include medical, dental, or vision insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing options, or other benefits. To determine status eligibility, visit https://franklincoveybenefits.com/enroll/ .

For an overview of our Interview Process, please visit https://franklincovey.com/careers/working-at-franklincovey/ .

FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit https://www.franklincovey.com/careers/notices-and-provisions/ for our full Equal Employment Opportunity policies and Notice and Pay Transparency Nondiscrimination Provision.

Direct Reasonable Accommodation requests [email protected].

For our Privacy Policy, please visit https://www.franklincovey.com/privacy .

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