Position Overview:
The key Commercial Partner for the Franchise & Bottling System in South Africa. Lead the integration of the Commercial Strategy & Levers into our End-to-End process, plans and strategies within the Franchise to deliver joint System Value. Being the key Commercial System protagonist and partner driving transformative strategic commercial thought leadership. Key partner with Frontline Marketing to ensure commercial integration into marketing Plans.
What You Will Do For Us:
Be the Key Commercial Franchise System partner for Commercial End-to-End Integration within the Franchise.
Lead & drive the integration of Commercial Execution Excellence and End to End Strategy & Plan with the Franchise & Bottling System. Be the Commercial Thought Leader and Integrator for the Franchise (overall CCL representative, connecting dots, representing bottler pain points/capabilities).
Lead the development of the Commercial LRP for the Franchise and partners on quarterly topline commercial priorities. Represent the Commercial Agenda for the Franchise in Group System Forums.
Lead the overall Value to Market Strategy & alignment for the Franchise (Be Cold, Be There & Be Perfect).
Provide Commercial input and approval of all Marketing Campaigns & Picture of Success. Ensure Commercial priorities integration into the marketing plans & processes.
Partner with Center of Excellence to leverage and build the Partnership Program Strategy & Plan, within the Market Provide commercial input in the Revenue Growth processes & routines.
Qualifications and Experience:
10+ years of leadership experience in Commercial with strong skills in Commercial and Channel Strategy, Revenue growth management, Segmentation, Route to market, Negotiation etc.
Proven track record of execution excellence
Proven strategic and analytical skills as well as outstanding interpersonal, communication and influencing abilities.
Desirable to have candidates with Bottling System/Franchise and/or Commercial experience.
This role requires very solid System acumen and business dimensions - combined with the ability to collaborate and partner to deliver strong results in the marketplace. Highly developed leadership and influencing skills are a must to positively influence Operations, Customers and Bottlers
To succeed, the role requires a strong combination of analytical and strategic thinking capabilities, strong Consumer- and Commercial understanding, as well as a hands-on mentality.
The role will be wired closely in a networked approach with Senior Leaders and Operators in the Operating Units Customer & Commercial Leadership as well as our Customers and Bottling Partners.
Ability to drive cross-functional support and cross-system alignment, not least leading and smoothly running execution alignment and collaboration to ensure that OU strategies are fully owned by General Managers
Communication Focus
Communicate with internal stakeholders and key Customers and Bottling partners at Senior Levels
Internal: Interfaces Customer & Commercial Leadership with Franchise Leadership at the Zones at various levels of the organization
System: Communication to support Franchise Leadership on Commercial &Customer Leadership strategies/capabilities alignment and implementation, Franchise & Bottling System strategic direction/ priorities and performance with Bottler senior leaders
External: Communicating with senior leaders of major customers, key advisors and other stakeholders to progress and successfully deliver on key business development initiatives at the Zone
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision (https://www.coca-colacompany.com/about-us/purpose-and-vision) to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
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