National Geographic seeks a database savvy Sr. Data Analyst to join its business intelligence team, assisting stakeholders across the organization with actionable insights around its growing subscription business.
Working independently, the analyst will build and maintain automated dashboards and other projects that will promote discovery around the subscriber journey, content consumption and customer attributes.
The ideal candidate will combine skillful data querying abilities with a comprehension of digital marketing and business drivers, honing the ability to proactively identify opportunities for analysis around lead generation, acquisition, and retention efforts. Potential areas of analysis may include newsletters, social media, mobile apps, and digital storytelling.
A successful candidate will be eager to learn and strive to find the “why” behind performance metrics, understanding what drives engagement within our potential audiences. They will have excellent communication and interpersonal skills that inspire and build trust to nurture working relationships across the broader National Geographic Content team.
Responsibilities:
Query appropriate tables and complex data sets to create and maintain automated dashboards to deliver KPI/metrics reporting.
Field adhoc data requests from stakeholders
Proactively identify opportunities to utilize customer data to answer timely business questions and help make decisions.
Strive to understand the business objectives behind requests and make recommendations.
Assist with A/B testing and measurement of results.
Basic Qualifications:
Minimum 5 years of experience as a data analyst or similar role
Advanced experience developing data visualizations and dashboards using Tableau, Domo or similar tools.
2+ years’ experience wrangling complex datasets using SQL or Python to analyze and turn them into insights.
Advanced knowledge of Microsoft Excel
Experience analyzing and interpreting data from websites or digital marketing channels such as email, display, affiliate, search, social and mobile.
Ability to translate, communicate, and visualize metrics into a digestible format for all levels of understanding.
Highly organized and able to prioritize multiple demands in a fast-paced environment.
Ability to work well in a cross-functional team and enjoys working with a great group of people.
Strong communication and data-storytelling capabilities
Lives within a commutable distance to DC office (we are onsite 4 days a week)
Preferred Qualifications:
Experience with Adobe Analytics is a plus
Enthusiasm and/or experience with journalism/editorial content websites
Experience working with data APIs in near-realtime.
Required Education:
Bachelor’s degree in business/marketing or quantitative field (e.g. Statistics, Analytics, Mathematics, Engineering)Job ID: 10076206
Location: Washington,DC
Job Posting Company: Disney Entertainment Television
The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.