Senior CRM Analyst

　　Brand: Bath & Body Works

　　Location: Reynoldsburg, OH, US

　　Location Type: Hybrid

　　Job ID: 042SL

　　Job Area: Marketing

　　Employment type: Full-time

　　Description

　　At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.

　　Summary

　　This Sr. CRM Analyst for campaign orchestration is responsible for leading and supporting omni-channel campaign execution including channel support for direct mail, email, SMS, app and corresponding offer creation. It will be supporting pivotal initiatives while providing recommendations to optimize Marketing channel performance. It works to support training efforts of team Analysts while collaborating with the team Manager to look for opportunities for efficiencies and process improvement.

　　Responsibilities

　　Responsible for training and assisting the team with building campaign segmentation and offers supporting direct mail, email, SMS and app campaigns within the team’s tools and platforms

　　Support team members’ work by providing a QA Review for campaigns, giving feedback, and helping others develop in their executional skills

　　Consider flexibility in segmentation and campaign setup, identify priorities for inputs, identify additional or non-standard attributes required for segmentation, and determine how incorporation could impact campaign counts

　　Accountable for quality and accuracy of deliverables, adjusting timelines accordingly when QA requires updates in work and communicate impacts to internal, cross-functional and vendor partners as needed

　　Validate campaign counts and offer suggestions on segmentation to Strategy partners when counts are not meeting targeted quantities

　　Ensure offers assigned to customer segments are in alignment with the goals of the campaign based on direction provided by strategy partners

　　QA offers created within the campaign and offer tools to ensure the promotions functions as intended for the corresponding campaign

　　Maintain and adhere to deliverable trackers for channel support while understanding and calling out any potential risk to SLAs

　　Create and coordinate campaign deliverable requirements with vendors

　　Other duties as assigned

　　Qualifications

　　2+ years of related experience preferably in a marketing, analytics or financial environment

　　Knowledge of retail industry preferred

　　Strong written and verbal communication skills – ability to translate technical into non-technical terms as well as translate strategic thinking into a plan for execution

　　Analytical problem solver with ability to identify and proactively solve problems

　　Comfortable delegating tasks to other team members while taking accountability for deliverables

　　Proficient in Microsoft Excel, Outlook and SharePoint

　　Previous experience working in a data warehouse environment preferred

　　Experience with SQL, SAS or Python

　　Unica Campaign or similar campaign management tool experience preferred

　　Education

　　Bachelor’s degree in Business, Marketing, Management, Finance or related field, or equivalent related experienceCore Competencies

　　Lead with Curiosity & Humility

　　Build High Performing Teams for Today & Tomorrow

　　Influence & Inspire with Vision & Purpose

　　Observe, Engage & Connect

　　Strive to Achieve Operational Excellence

　　Deliver Business Results

　　Benefits

　　We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities. Benefits offered to our eligible associates include a no cost mental health and well-being program, health coverage with a variety of plans to choose from, flexible and affordable saving programs, paid time off and a merchandise discount. Visit bbwbenefits.com for details.

　　View Benefits Information (https://careers.bathandbodyworks.com/en/about-us/benefits/)

　　The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

　　We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

　　Application window will close when all role(s) are filled.