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Senior Connections Strategist
Senior Connections Strategist-March 2024
New York
Mar 31, 2026
About Senior Connections Strategist

  Company Description

  We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.

  We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

  Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people. To further accelerate this ambition, we are looking for an outstanding Sr. Strategist, Connections Strategy (CRM) – someone who champions a modern approach to connected brand experiences powered by data; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how pharmaceutical brands connect to people in a digital world.

  Sound like you? Read on.

  Job Description

  Analyzing how consumers interact with CRM communications through extensive research and rigorous data analysis of performance data, competitive intel, and segmentation insights

  Partnering with creative, tech, data and strategy leads in mapping consumer experience/CRM journeys to identify high-impact moments for brands to connect, build loyalty and increase lifetime value

  Identifying opportunities to leverage 1P & 3P data and marketing technology stack to improve CRM strategies and tactics

  Briefing creative teams on customer centric CRM experiences

  Assessing CRM experiences across the pharmaceutical industry and identify new opportunities for transforming the current customer experience

  Diving deep into our clients’ CRM, loyalty and CRM lifecycle strategies to understand:

  Competitive landscapes and whitespace opportunities

  Strategies and tactics to build deeper relationships with customers

  Opportunities to evolve existing programs to deliver exceptional experiences

  Bring best practices to clients in integrated marketing communications across addressable channels like email, sms, web, direct mail and media

  Keeping clients apprised of competitive activity, cultural shifts and consumer trends

  Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary

  Qualifications

  This crucial role requires a depth of expertise (5-7 years), including a track record of impactful work experience and professional ingenuity – which means you are :

  Unwaveringly passionate with a healthy curiosity for turning human truths into compelling customer experiences and possess an unstoppable drive to bring those truths to life.

  Comfortable conducting muti-faceted research and bottling up key insights to drive change and unlock next-gen experiences

  A skilled analytical and strategic thinker – you’re strong on both IQ and EQ, as adept at reading data for insights as you are at reading clients for feedback

  Data obsessed with the ability to partner with analytics to rapidly build test and learn plans

  An emerging expert in CRM with knowledge of how to leverage audience segmentation, data and technology to build personalized customer loyalty and lifecycle strategies at scale.

  A creative partner who can brief teams on the job to be done for each channel and own the vision for how the holistic system will come together

  Effective at time-management, have impeccable organization and the flexibility to adapt quickly to changes

  An amazing communicator and presenter – you’re articulate, straightforward, and engaging, and you can rally internal team and clients alike around a strategic approach

  Got what it takes? We’d love to hear from you.

  #LI-Hybrid

  Additional Information

  “Compensation Range: $73,500 - $115,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 01/29/2024.

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