About Jumeirah Group:

　　For more than two decades, Jumeirah Group, a member of Dubai Holding, has been making a distinct mark on the global hospitality market with its unwavering Stay Different™ brand promise. Its award-winning destinations, including the iconic Burj Al Arab Jumeirah, position service beyond expectations, signature dining experiences and artful surroundings at the heart of every guest experience. Today, Jumeirah operates a world-class portfolio of 26 properties across the Middle East, Europe and Asia, and employs over 9,000 colleagues, representing over 120 nationalities.

　　In response to the evolving preferences of travellers today, Jumeirah Group is also pivoting towards the rapidly growing wellness tourism sector. Grounded in the principles of lifelong learning, longevity, and inclusivity, Jumeirah Group is re-fashioning its approach to position wellness as not just an accompaniment to its guests' stays, but a central tenet of their overall experience. With 13 award-winning Talise Spas nestled across Jumeirah Group’s properties, this transformation is evident in the group’s current endeavours to integrate wellbeing into every facet of the guest journey.

　　Beyond holistic wellbeing and spa experiences, the Group’s expansive portfolio also includes Jumeirah Restaurants, a Dubai-based full-service hospitality provider with 85 acclaimed food and beverage brands, ranging from casual dining venues to Michelin starred fine dining concepts; J Club, Dubai’s leading lifestyle and wellness destination; Jumeirah One, the Group’s dedicated recognition and rewards programme; and The Emirates Academy of Hospitality Management, the region’s only fully accredited third-level academic institution delivering specialised degree programmes in hospitality management.

　　As Jumeirah continues to expand its global portfolio and scale up its operations to the next level of growth, we remain fully committed to developing and empowering our colleagues to excel in world-class environments as we solidify our legacy as a trailblazer in both luxury hospitality and wellness.

　　Jumeirah is committed to embedding equality, diversity and inclusion in all its practices, embracing a culture that celebrates diversity.

　　About the Job:

　　An opportunity has arisen for a Director Marketing - China to join Jumeirah Group & Corporate . The main duties and responsibilities of this role:

　　Development of China-Specific Marketing Strategy: Craft and implement a marketing strategy for the Jumeirah Group that is specifically tailored to the Chinese market, aligned with the corporate brand and global marketing strategy. Ensure alignment with the overarching business objectives in the region and effective execution of these strategies.

　　Ensure marketing budgets, activities, and engagement with external marketing agencies are well-aligned with the market-specific needs of the Chinese luxury hospitality sector.

　　Lead, inspire, and develop a marketing team focused on the Chinese market. Establish standards for best practices and drive a high-performing team that understands the nuances of the Chinese luxury hospitality industry.

　　Partner with sales and marketing teams to oversee direct channel marketing programs tailored for the Chinese market, ensuring these initiatives significantly impact revenue growth.

　　Interact with key stakeholders, including the Regional Vice President of MEASA Sales & Marketing, and General Managers, for campaigns that have both a regional and China-specific focus.

　　Initiate and lead market research and customer insight projects within China to identify direct business opportunities and innovative revenue-generating products or services.

　　Work with revenue and distribution team to develop innovative and profitable digital marketing strategies, with a special focus on platforms and channels popular in China, to boost room bookings and brand presence.

　　Coordinate and support the creation and implementation of multi-property seasonal offers and regional campaigns, with a creative, media, and activation approach that appeals to the Chinese audience, both at a brand and property level (ownership and consulting).

　　Develop marketing launch campaigns for new property openings within the Chinese market, ensuring they are culturally sensitive and market-appropriate

　　About you:

　　The ideal candidate for this position will have the following experience and qualifications:

　　Bachelors degree in Marketing/ Business Studies or Similar

　　Minimum of 8 tears experience in a similar Marketing position within hospitality

　　Analytical focus with strong quantitative & budget management skills

　　Experience of creating annual marketing strategies

　　Skilled at creating senior level marketing reports and demonstrating ROI

　　Lead and develop high performance teams

　　About the Benefits:

　　We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package including dental coverage, flights home, life insurance, incentive programs, children’s education assistance and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.