Unilever is currently looking for Senior Brand Manager Skin Cleansing. Role reports to Marketing Media Lead Personal Care Poland JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are business oriented senior marketeer looking for a position which will lead for extraordinary business impact, winning the polish skin cleansing (shower gel, bar, liquid hand wash) market and you are ready for leading the new ways of working and operational model then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Co-creating and executing marketing strategy for Skin Cleansing business with 4 brands: Dove, Dove Men+Care, AXE, LUX within 3 categories: shower gel, bar, liquid hand wash.

Be the owner of Dove campaigns agenda

Delivering and managing full PL of Skin Cleansing

Delivering market share winning plan for Skin Cleansing

Building penetration of Unilever brands in Skin Cleansing

Delivering plans to grow Skin Cleansing categories with trade partner’s respective teams – consumption growth, trade up

Build Brand Strength across the marketing funnel and key attributes of 3 brands: Dove, Dove Men+Care, AXE while managing 2 masterbrands (cross-category): Dove, Dove Men+Care

Manage high complexity portfolio: 47 SPFs 356 MRDRs active

Own the Strategic Pricing for all brands formats in Skin Cleansing

Deliver the best assets based on global productions (adaptation) for Polish consumer and shopper

Deliver the best assets (local production) for Polish consumer and shopper

Make sure that marketing activities address key consumer and shopper trends

Keep up to date with trends in consumer shopper behavior and media consumption and solutions

Co-create improve media plans for higher impact of the communication

Make sure our brands have best content to drive sales in ecom and omnichannel

Work on the monthly Sales and Operational Planning for Skin Cleansing – forecasting

Create the yearly Integrated Business Plan – PL and activities for Skin Cleansing

Create manage complex network of external partners to deliver the result in lean team (creative agencies, media agencies, RD partners, CSP partners, Digital Media Commerce partners)

Drive the change in ways of working and mindset across the Personal Care team and wider organization

WHAT YOU NEED TO SUCCEED

Experiences Qualifications

Minimum requirements:

6 years of experience in marketing in FMCG company

PL management proficiency

Proven track record of extraordinary business and marketing results

Experience in delivering best class campaigns assets: adaptations local production

Experience in managing high complexity portfolio

Experience in managing cross-functional teams – internally externally (Createive Agencies, Media Agency, PR Agency)

English and Polish proficiency written and spoken

Skills

Commercial acumen

Category visioning

Growth opportunity identification segmentation

Competitive category strategy

Brand visioning planning

Brand performance analysis

Digital commerce

Creative judgment

Communication assets development

Evidence-based decision making

Brand Guardianship

Media strategy planning

Brand activity planning

Communication effectiveness

Net revenue management

Retail execution

Brand performance analysis

Campaign measurement optimization

Category growth management

Leadership

You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

We Offer You

Learning environment and personal development.

A friendly atmosphere and a positive work culture at Unilever (flex working).

Work on the contract of employment, annual bonus.

Attractive benefits package including private medical care, retirement package, life insurance, sport package, Unilever shop with discounts, psychological support, access to learning platform, unlimited access to Legimi, and much more:)

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.

Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.

Job Category: Marketing

Job Category: Márketing

Job Category: Commercialisation

Job Type: Brand Manager

Industry: UnileverExperiencedProfessionals