About the Role
Join our team of 10+ members as Senior Brand Manager who would lead the development of current brands and launch of new brands to increase the potential of the product portfolio within the framework and strategy of Novartis.
Key responsibilities:
• Brand strategy development, promotional campaigns & tactical plans within marketing budgets
• Content preparation of Integrated Brand Teams and Launch Teams
• Running market research programs & market insights for responsible brands and monitors /anticipating market development
• Responsibility for execution, monitoring and analysis of the agreed tactical plans to ensure the growth of the brand(s)
• Leadership of the cross-functional local/regional brand Team, incl. coordination of the Integrated Product Strategy Plan, and monitoring the execution of objectives
• Leadership of the development of promotional activities in line with internal SOPs and Code of Conduct guidelines
• Monitoring and controlling brand budgets, forecasts and expenses and assessing the marketing mix of the product to evaluate cost-effectiveness and results
• Identification of area market insights and opportunities via customer interactions
• Execution of central marketing activities as well as regional-initiated marketing activities
• Monitoring product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
• Compliance with applicable policies, procedures and other regulations
Diversity & Inclusion / EEO
We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Role Requirements
Essential requirements:
• University degree, ideally Business/Pharmacy/Medicine
• Czech native/fluent and English fluent
• At least 5 years experience as Product Manager (proven success; pharmaceutical business preferable) or Brand Manager, preferably knowledge of immunology products
• Be sensitive to market dynamics, regional differences, segmentation, pricing strategies and understand marketing research
• Innovative and Creative: Develop innovative concepts and approaches to positioning and tactical marketing in the therapeutic market
• Cooperation and Teamwork: Coordinate functional teams from sales and marketing services, medical affairs and clinical development. Oversee the general direction of symposia in cooperation with the marketing services department
• Ability to build and maintain close relationships with local opinion leaders Ability Analytical approach with a focus on sales performance and related KPIs (Key performance indicators) is critical and competitive benchmarking
• Demonstrate strong communication skills, provide input to field managers and representatives, report writing and presentation skills
Why Novartis?
Our purpose is to reimagine medicine to improve and extend people's lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture
You'll receive:
• Company car
• Monthly pension contribution matching your contribution up to 3% of your gross monthly base salary
• Company Shares Program
• Risk Life Insurance (full cost covered by Novartis)
• 5-week holiday per year (1 week above the Labour Law requirement)
• MultiSport Card (costs covered by company)
• 4 paid sick days within one calendar year in case of absence due to sickness without a medical sickness report
• Cafeteria employee benefit program - choice of benefits from Benefit Plus for 12,500 CZK per year
• Meal vouchers for 105 CZK for each working day (full tax covered by the company)
Join our Novartis Network:
If this role is not suitable to your experience or career goals but you wish to stay connected to learn more about Novartis and our career opportunities, join the Novartis Network here:https://talentnetwork.novartis.com/network
Division
International
Business Unit
Region Europe IMI
Location
Czech Republic
Site
Prague
Company / Legal Entity
NOV CZE
Functional Area
Marketing
Job Type
Full Time
Employment Type
Regular
Shift Work
No