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(Senior) Brand Manager
(Senior) Brand Manager-December 2024
Shanghai
Dec 25, 2025
ABOUT NOVARTIS
At Novartis, we’re reimagining medicine to improve people’s lives through innovative science and technology.
10,000+ employees
Biotechnology
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About (Senior) Brand Manager

  About the Role

  About the role:

  We are keen to look for a Brand Manager to help us define product strategy in agreement with local management and global marketing department and implement supporting tactical plans and projects.

  Key Responsibilities:

   Develops brand strategy, promotional campaigns and tactical plans within marketing budgets

   Prepares content of Integrated Brand Teams and Launch Teams

   Runs market research programs & market insights for responsible brand and monitors /anticipates market development

   Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)

   Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives

   Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.

   Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.

   Identifies area market insights and opportunity via customer interactions

   Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives

   Compliance with applicable policies, procedures, and other regulations

  Diversity & Inclusion / EEO

  We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

  Role Requirements

  Essential Requirements:

   Operations Management and Execution

   Project Management Cross Cultural Experience

   English

  Desirable Requirements:

   Ability to work and lead (a cross-functional team) in a matrix environment.

   Able to understand changing dynamics of Pharmaceutical industry 3-4 years relevant experience

  Why Novartis: Our purpose is to reimagine medicine to improve and extend people's lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: https://www.novartis.com/about/strategy/people-and-culture

  https://www.novartis.com/about/strategy/people-and-culture

  You'll Receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. https://www.novartis.com/careers/benefits-rewards

  Commitment to Diversity and Inclusion / EEO:

  Novartis is committed to building an outstanding, inclusive work environment and diverse team's representative of the patients and communities we serve.

  Accessibility and Accommodation:

  Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

  Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network. You can follow us via Novartis Group Recruitment WeChat Official Account and Novartis Group WeChat Video Account.

  Division

  International

  Business Unit

  China IMI

  Location

  China

  Site

  Shanghai

  Company / Legal Entity

  Novartis Pharma Beijing

  Functional Area

  Marketing

  Job Type

  Full Time

  Employment Type

  Regular

  Shift Work

  No

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