Edelman has experienced unprecedented growth in recent years - growth that is reflective of the firm's ongoing evolution from a PR agency into a communications marketing firm. We now offer several specialized areas of expertise, including creative, social, paid media and insights and analytics to help clients evolve, promote and protect their brands in the market. By investing heavily in specialty areas - and by focusing on collaboration, agency position, innovation, and establishing a culture of creativity - Edelman is well-positioned to continue to deliver best-in-class work to our clients in today's complex media landscape.Edelman Toronto is seeking a bold, insightful and passionate influencer specialist to join our fast growing and constantly evolving national Influencer Marketing team as an Senior Account Manager . Reporting to the VP and Head of Influencer Marketing , Influencer Marketing the ideal candidate should be immersed in the latest trends, opportunities, regulations and best practices of the influencer space and have a plethora of powerful case examples to share of work they have played an integral role in bringing to life. Their experience should include numerous examples of managing multiple influencer programs from start to finish including the ability to develop and sell in strategic plans. They should also have well developed presentation capabilities - both in terms of providing compelling and detailed counsel to clients as well as internal stakeholders. The ideal candidate will demonstrate a strong ability to manage multiple programs at any given time, understanding our processes for executing seamless influencer programs, and be able to work directly with account teams to see programs forward.Most importantly, the ideal candidate should have a passion for influencer marketing and its evolving landscape and thrives in a fast-paced agency environment. This is an excellent opportunity for an ambitious, skilled and innovative candidate who is looking to join a high-octane team of experts managing high-profile influencer campaigns.Responsibilities:
- - Work directly with our clients and internal stakeholders to develop strategic, thoughtful and creative influencer solutions - Maintain and develop a high performing and diverse team of influencer marketing experts - Ensure Edelman Canada's process for influencer identification, vetting, negotiation, contracting, management and reporting is the most robust and seamless in Canada - Grow our influencer marketing business through great work, exceptional storytelling skills and through building strong internal and external relationships - Stay up to date with the latest influencer marketing trends including disclosure requirements and performance best practices - Coordinate program integration with appropriate specialties including Insight and Analytics, Paid Performance, Creative - Manage multiple influencer projects (and team members) at a senior level to ensure deadlines are met, reporting is thorough and budgets are continuously met - Lead development of content and brand overview documents for influencers outlining program creative requirements, communication mandatories and contractual expectations - Act as a champion and evangelist for the value of thoughtful, rigorous and creative influencer marketing both within the Edelman network and across the marketing industry as a whole - Embody a leadership style that is built on empathy, innovation, diligence, strategic thinking and collaboration - Demonstrate a thoughtful and inspiring approach to challenging clients and internal stake holders to ask questions and constantly push for great work
Qualifications:
4-7 years of relevant experience in Digital, Content or Brand Marketing
4-5 years' experience in social media