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Sales Manager (Senior Living Specialist), Full-Time
Sales Manager (Senior Living Specialist), Full-Time-March 2024
Kelowna
Mar 31, 2026
About Sales Manager (Senior Living Specialist), Full-Time

  Full-Time (30-40 hrs), Permanent | Benefited Position | Salary: $57,000 - $63,900 + Commission

  Are you a sales professional who is ready for a once-in-a-lifetime opportunity – to work with an award-winning team on opening the newest and most exclusive independent-living residence in BC? 

  PARC Retirement Living is an award-winning developer and operator of independent senior-living communities. We are seeking a Senior Living Specialist for Cristalina PARC, our new community in Kelowna which will open its doors in spring-summer 2024.

  Welcome to Cristalina PARC

  PARC communities are inspiring spaces, where our residents come, not just to live – but to live comfortably, and engage with a vibrant community of like-minded people. Now, we’re bringing our unique offering to Kelowna: in the heart of the vibrant Pandosy Village, Cristalina PARC is starting to blossom. Just a few blocks from Lake Okanagan, the residence is set to open in 2024, with 133 gorgeously appointed suites. This modern, sustainably designed nine-story building is purpose-made for independent living, with vitality and social connection built right in. Residents can enjoy fine dining, lounge area, fitness activities, arts, culture, and gardening – or just sit back and take in beautiful views of the lake with a glass of fine wine.

  As a Senior Living Specialist, you are on the frontlines of communicating our values and offerings, developing and executing strategies to achieve and maintain full occupancy of PARC residences. This includes:

  Developing sales strategies and tactics that maximize occupancy at all times.

  Cultivating strong relationships with community partners and attending partner events.

  Collaborating with the Corporate Marketing team to develop collateral materials, targeted advertising, direct response offers, targeted sponsorships and promotions that generate qualified traffic, leads and ultimately conversions.

  Develop a strong outreach program with multiple touch-points and deep referral connections using one-one relationship building, community presentations, influencer and lead oriented events and in-person sales activities.

  Use Customer Relationship Management (CRM/Sherpa) analysis tools to track and convert leads.

  Actively promote PARC’s cross-referral program to generate leads.

  Ensure show suites and amenity spaces are tour-ready to PARC’s high standards.

  The perks of PARC Hospitality

  Meaningful work. How many hospitality jobs can say that? At PARC, you’ll be making a positive difference in seniors’ lives, each and every day.

  Refreshments while you work. PARC’s chef-prepared cuisine rivals the best in BC, and we offer subsidized daily meals and beverages to employees.

  Flexible hours and location. We’re open to scheduling when and where it works for you PARC has five great locations across the Lower Mainland.

  A supportive, diverse team and training opportunities. We believe in giving our people opportunities to advance wherever we can.

  High-value benefits. We offer Extended Health, Dental, Life, AD&D and Disability Insurance, plus an Employee Assistance Program (EAP), to help protect your health, family and way of life. Plus: birthdays off with pay, parental top-ups and much more!

  It takes a special kind of person to work here – does this sound like you?

  You’re a persuasive and engaging sales professional with a high closing rate.

  You have a marketing or sales-related degree, diploma or certificate, combined with at least one year of experience in senior living or a related industry.

  You’re a relationship builder and problem solver who can forge strong connections with seniors, service providers, employees, partners and more.

  You understand and respect the needs of seniors, their families and other professional services engaged with our residents.

  At PARC Retirement Living we understand the importance of immunization to protect our residents, team members and visitors from COVID-19. As such, a prerequisite of employment is that all new hires are fully vaccinated as approved by Health Canada. We also require a Criminal Record Check, and a TB test within the first month of employment.

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