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Sales Lead South Asia and ASEAN
Sales Lead South Asia and ASEAN-April 2024
Navi Mumbai
Apr 2, 2026
About Sales Lead South Asia and ASEAN

  Sales Lead South Asia and ASEAN

  LOCATION

  COMPANY

  JOB FIELD

  JOB TYPE

  JOB ID

  LOCATION

  COMPANY

  JOB FIELD

  JOB TYPE

  JOB ID

  Objectives of the Position

  To plan and execute direct sales activities and project acquisitions in South Asia, ASEAN to achieve agreed sales targets by positioning and execution of the sales process and the sales specific implementation of the CCB business unit strategy at the customer interface.

  Specific responsibilities include annual and short termed sales plan development, project management, identifying and garnering the resources, uncovering new product markets, deliver revenue and product volume to develop and manage sales plan, initiating contacts with existing and potential customers to identify their needs in terms of product specifications, launching schedules and proactively share insights on market trend and customers’ needs to marketing and R&D community to support innovation pipeline & product development;

  Leadership

  Influence decision-makers in a complex environment within and outside BASF (Regional and Global counter parts) at all levels, and drive actions/decisions.

  Provide Strategic and Leadership inputs / guidance for CCB business.

  Work closely with Regional and Global teams for effective cross collaboration.

  Optimize & strengthen relationship with stake holders and ensure customer satisfaction.

  Represent BASF to improve company image in relevant automotive forums / events / networking.

  Main Tasks

  Accountable for the overall sales process, aiming to meet or exceed sales targets.

  Responsible to develop, implement, monitor, report sales activity and project acquisition.

  Develop and maintain strategic long-term business relationships with respective accounts (all decision-makers).

  Maintain up-to-date awareness of market activities, technical development, industry trends, and legislative requirements to explain/introduce the company’s current and future strategies and/or make sound recommendation on modification/changes of strategies/practices.

  Keep strong collaboration with regional R&D, technical sales, marketing and product management supply chain etc. to establish a communication path with the customer to ensure sales opportunities for product and services.

  Identify development project pipelines and ensure the resources internally and trace the progress

  Develop and recommend product positioning and pricing strategy to optimize a balance of sales, profitability and corporate objectives

  To evaluate existing model and propose new business models / Strategy / Tactics to capitalize new opportunities in the changing industry dynamics.

  Lead, Formulate and implement key account strategy and plan. Optimise the results, drive sales, achieve customer intimacy, increase recognition and customer satisfaction to realise growth of the account.

  To represent the CCB business at key industry events to obtain information on market.

  Establish control systems to effectively manage the business in line with targets. Establish and implement effective reporting systems to monitor the same.

  Responsible for the sales team efficient management of receivable, DIV, DSO.

  Ensures through the team accurate sales forecast, supporting efficient planning of products and services.

  Minimum Education and Qualification Required for the Position

  Education : Bachelor’s degree with MBA (desired).

  Working Experience: Minimum 15 years of sales / B2B preferably with lithium ion battery industry or alternative Auto / Auto ancillary Industry (Includes min 5 years of management, supervisory, or team lead experience).

  Technical & Professional Knowledge: Expertise of working in LiB Industry, industry recognition /experience

  Added advantage of holding leadership position in relevant association / forum / Industry bodies.

  Stay alert for possible recruitment fraud!

  This can include fake websites, fake job offers, or contact from a person falsely claiming to represent BASF.

  Remember, neither BASF nor our representatives will ever request money from a job candidate.

  If you suspect recruitment fraud and BASF is mentioned, first get in touch withHR team (https://www.basf.com/hk/en/company/career/news-faq/contact.html) at BASF.

  A unique total offer: you@BASF

  At BASF you get more than just compensation. Our total offer includes awide range of elements you need to be your best in every stage of your life. That’s what we call you@BASF. Clickhere to learn more.

  Auniquetotal offer: you@BASF

  At BASF youget more than just compensation. Our total offer includes a wide range of elements you need to be your best inevery stage of your life. That’s what we call you@BASF. Click here to learn more.

  Working at BASF: We connect to create chemistry

  We are proud of strong history of innovation, which has helped make us who we are today – the world's leading chemical company. Every day, our global team of over 120,000 individuals work together to turn visions for sustainable solutions into reality by connecting with one another and sharing our knowledge.

  The right people are crucial for our sustainable success. We aim to form the best team by bringing together people with unique backgrounds, experiences and points of view. Our differences make us stronger and more vibrant. And an open, creative and supportive work environment inspires us to achieve exceptional results.

  About BASF

  Find out what BASF has to offer as an employer and why you should join our team.

  Your application

  Here you find anything you need to know about your application and the application process.

  Contact us

  You have questions about your application or on how to apply in Europe? The BASF TalentAcquisition Europe team is glad to assist you.

  Please note that we do not return paper applications including folders. Please submit copies only and no original documents.

  For BASF, diversity is one of the essential keys to business success and the well-being of our employees. We promote an inclusive culture that accepts the diversity of people, experiences and capabilities. By embracing talents and abilities of all kinds, we aim to boost creativity and motivation, and enhance our teams’ performance.

  Join the team and connect with more than 117,000 other minds.

  Navi Mumbai, MH, IN

  BASF India Limited

  Marketing & Sales

  Permanent

  93981

  ATSWCMSWEBFORM

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