What You'll Do

　　Serve as the go-to contact with our home-listing partners; work in tandem with those partners to assess performance and explore the viability of additional ad products/channelsCampaign setup, management, and optimization for Paid Media channelsStrategy mapping and media planning across channels and divisionsOngoing keyword and audience researchUTM creation and standardizationReport building and ongoing performance analysisHelp establish an attribution model that considers multiple customer touchpointsData analysis across web and CRM platformsBuilding a "playbook" for media strategy for the brandTrend monitoring and ongoing industry research (actively looking for testing opportunities)Liaise with partners and agencies to support holistic marketing effortsCollaboration with internal teams (i.e. divisions, communications, creative, IT) for tactical alignmentLead training sessions that allow for the transfer of knowledge across growing teams

　　Sound Like You?

　　You might be just who we're looking for if you have

　　3+ years experience in Paid Media Bachelor's DegreeProficient knowledge of Google Ads, Bing Ads, Google Display, and YouTube (programmatic, CTV, and social-ad platform knowledge a plus)Competent knowledge of Google Analytics (GTM experience a huge plus)Fundamental knowledge of all digital marketing channels (Organic, Email, Affiliate, etc.)Proficient with spreadsheets and various reporting/measurement tools. An expert in data analysisExperience with Salesforce a plusExperience leading discussions/presentations revolving around Paid Media (excellent communications skills)Experience working with brands focused on lead generation (real-estate vertical a plus)Process orientedAbility to work independently as well as in groups to bring projects to fruitionA demonstrated leader with a high level of intellectual curiosityLoves marketing/advertising/branding!

　　FLSA Status: Exempt

　　Will have responsibilities such as:

　　Office or non-manual work, which is directly related to management or general business operationsAct as a primary component of which involves the exercise of independent judgment and discretion about matters of significance

　　Essential Functions:

　　Successful job applicants will be able to perform these functions. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

　　Report to Division/Corporate Office/Community daily and adhere to scheduleAbility to oversee direct reports daily and provide guidance as neededAbility to access, input, and retrieve information from a computer and/or electronic deviceAbility to have face to face conversations with customers, co-workers and higher level managerAbility to sit or stand for long periods of time and move around work environment as neededAbility to operate a motor vehicleComply with company policies and procedure

　　Physical Demands:

　　Must be able to able to remain in a stationary position up to 50% of the timeThe ability to frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds

　　*Taylor Morrison experience and/or successful completion of training program may override required education and/or experience requirement.

　　Job descriptions are not intended as, nor should be construed to be, exhaustive lists of all responsibilities, skills, efforts, or working conditions associated with a job. They are intended to be accurate reflections of those principal job duties and responsibilities essential for making fair pay decisions about the job.

　　#LI-KD1