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Quantitative and Qualitative Research Analyst, Senior
Quantitative and Qualitative Research Analyst, Senior-March 2024
Kansas City
Mar 29, 2026
About Quantitative and Qualitative Research Analyst, Senior

  Guided by our core values and commitment to your success, we provide health, financial and lifestyle benefits to ensure a best-in-class employee experience. Some of our offerings include:

  Highly competitive total rewards package, including comprehensive medical, dental and vision benefits as well as a 401(k) plan that both the employee and employer contribute

  Annual incentive bonus plan based on company achievement of goals

  Time away from work including paid holidays, paid time off and volunteer time off

  Professional development courses, mentorship opportunities, and tuition reimbursement program

  Paid parental leave and adoption leave with adoption financial assistance

  Employee discount program

  Job Description Summary:

  Conducts primary research to gather, analyze and communicate quantitative and qualitative insights to help the business develop strategy, improve the customer experience and make informed decisions and/or meet regulatory and accreditation requirements.

  Job Description

  Manage advisory panels, works with external vendors for participant recruitment, location selection and rental, technology needs, moderation and transcription.

  Manage research process using the Qualtrics system, includes methodology design, sampling strategy, programming, testing, list management, and reporting and presentation of results.

  Blue KC participant on the Blue Intelligence Group (BIG), Participation in the BIG group involves a) forwarding requests from other Blue Plans to the appropriate Blue KC personnel, managing/tracking the responses b) sending BIG requests from Blue KC internal clients to BIG participants at other Blue Plans, managing and communicating the responses.

  Manage the Blue KC Listens member panel. Works with Blue KC internal clients to obtain survey topics that will help the business, turn those ideas into online surveys administered in Qualtrics, analyze and communicate the results to appropriate internal personnel. In addition to managing panel invites and newsletters.

  Engage with Blue Cross and Blue Shield Association Customer Experience and Analytic teams in support of brand, member and local research efforts.

  Manage vendors for quantitative and qualitative research. Works with vendors to receive project bids, questionnaire design, project updates and final reports.

  Assist with regularity requirements. Helps ensure research is conducted and reports are written to meet regularity and accreditation needs.

  Serve as a consultant to other departments at Blue KC. Developing research projects to meet their business needs, developing the research design, managing the research, analyzing the data, and communicating the findings with recommendations.

  Lead member feedback efforts on Blue KC member, provider, broker and unauthenticated portals via Qualtrics platform.

  Facilitate survey and reporting requirements in support of Blue KC’s CAHPS and NCQA annual reporting requirements.

  Engage with internal partner organizations to proactively identify opportunities to leverage member, group, broker and external partner feedback and research

  Enhance documentation around Blue KC research practices.

  Perform Customer Experience practice activities. Participate as a CX team member utilizing CX practice tools such as journey mapping, co-creation, improvement event facilitation, contribute to dashboard design, and consult and sharing voice of customer feedback insights.

  Provide project support and oversight to peers and junior quantitative and qualitative research team members.

  Minimum Qualifications

  Bachelor’s degree in marketing research, statistics, business administration, health services administration, or a related academic field.

  5 years relevant experience, including analysis of results of projects to improve business performance or quality of healthcare or service, and leading project teams and/or project management; or any combination of required education and experience

  Knowledge of marketing research methodologies and techniques

  Experience in marketing research, statistics, business administration, health services administration, or a related academic field

  Intermediate level knowledge of and ability to use Microsoft Office applications (specifically Excel, Word and PowerPoint).

  Experience reading, analyzing, and interpreting general business periodicals, professional journals, technical procedures or governmental regulations.

  Preferred Qualifications

  Master’s degree in marketing research, statistics, business administration, health services administration, or a related academic field.

  In-depth knowledge of statistically sound research practices and methodology

  Ability to use SPSS or other data analytics program

  Knowledge of Qualtrics or other online survey platform

  Knowledge of the health insurance industry including HEDIS, CAHPS and Stars

  Experience conducting focus groups with members, clients, community members, and executives

  At Blue Cross and Blue Shield of Kansas City (Blue KC), we have long put our members first by developing products and services to meet their needs. From our founding in 1938 to more than 80 years of experience in innovative, patient-centered healthcare coverage, Blue KC continues to keep our members at the center of everything we do. As a market leader, we continue to embrace new ideas to make healthcare more affordable and to improve the customer experience. Come join us!

  Blue Cross and Blue Shield of Kansas City will extend reasonable accommodations to qualified individuals with disabilities who are otherwise not able to fully utilize electronic and online job application systems. For assistance, please send an email to [email protected] .

  EOE/M/F/Vets/Disability

  Affirmative Action Employer

  Equal Opportunity Employer

  Know Your Rights: Workplace Discrimination is Illegal (https://www.dol.gov/sites/dolgov/files/OFCCP/regs/compliance/posters/pdf/22-088_EEOC_KnowYourRights.pdf)

  Equal Employment Opportunity/Nondiscrimination Policy

  IER Right to Work (https://www.e-verify.gov/sites/default/files/everify/posters/IER_RightToWorkPoster%20Eng_Es.pdf)

  FMLA

  Pay Transparency (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf)

  Employee Polygraph Protection Act

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