As a Product Marketing Specialist at Botkeeper, you will play a key role in bridging the gap between our product capabilities and our market needs. Your expertise will help in crafting compelling messaging and positioning, and in driving the development of marketing materials that resonate with our target audience.

　　Responsibilities:

　　Develop and execute comprehensive product marketing plans, including market analysis, positioning, messaging, and launch strategies.

　　Collaborate closely with product management to understand product features and benefits, translating them into compelling marketing messages.

　　Create a range of marketing materials, including sales collateral, website content, and case studies, to support the product's market presence and sales efforts.

　　Conduct in-depth market research to stay abreast of industry trends, customer needs, and competitive positioning.

　　Work with the sales team to develop and deliver training and sales enablement tools that effectively communicate the product’s value proposition.

　　Coordinate with the marketing team to integrate product marketing strategies into broader marketing campaigns.

　　Qualifications:

　　Proven experience in product marketing, with a strong understanding of SaaS products and the accounting industry.

　　Exceptional writing and communication skills, with the ability to craft and articulate clear, compelling product messaging.

　　Experience in market research and competitive analysis.

　　Strong project management skills, with the ability to manage multiple initiatives simultaneously.

　　Creative thinker with a data-driven approach to marketing.

　　Bachelor’s degree in Marketing, Business, or related field.

　　Salary Range:

　　$70,000 - $85,000About Botkeeper:

　　Botkeeper provides bookkeeping to businesses using a powerful combination of skilled accountants and automated data entry through the use of machine learning and AI. Our clients receive 24/7 accounting and support as well as incredible insight into their financials with beautiful dashboards and unlimited reporting. The platform easily integrates with a client’s bank accounts, credit cards, HR system, and POS system, and makes appropriate entries and adjustments to their QuickBooks Online accounts, providing businesses with a 24/7 AI-driven Botkeeper. 

　　Botkeeper Benefits:

　　We offer unlimited PTO, competitive compensation and healthcare, remote work, and 12 weeks of paid parental leave. Additional benefits include company retreats, incredible opportunities for career growth, continued professional education, and collaboration with our team of smart, supportive colleagues.

　　Equal Employment Opportunity Statement:

　　Botkeeper is proud to be an Equal Employment Opportunity employer and we encourage all to apply to join our team! We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, military or veteran status, disability, or any other applicable characteristics protected by law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected].

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