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Product Marketing Specialist
Product Marketing Specialist-July 2024
London
Jul 27, 2025
About Product Marketing Specialist

  JOB DESCRIPTION

  Ford stands at the dawn of a new era; commercial customers are wrestling with information-centric technologies that stand to revolutionise the entire industry.

  Ford plan to help customers tackle these new industry trends, through a new brand. 'Ford Pro' is a global business acting as a one stop shop for commercial customers spanning Vehicles, Servicing, Software, Charging and Finance. With the single aim of increasing productivity, so businesses can thrive.

  We're looking for a talented individual to join the Ford Pro team and play a pivotal role in bringing our world-class software solutions to market. You'll have project management experience - organised with a strong attention to detail. With outstanding communications skills - able to make the complex simple and engaging. Combined with a keen interest in new technology like software and electrification.

  When you join the Ford Pro team, you'll discover all the benefits, rewards and development opportunities you'd expect from a diverse global leader. Including exposure to cutting edge technology projects and an inspiring culture that's fun and challenging in equal measure. Hybrid working offers the ultimate in flexibility. However, when you do work in the office, you'll join us in a vibrant modern office space. Based in the heart of the Stratford just a stone's throw away from the Olympic Park.

  RESPONSIBILITIES

  Support the Ford Pro product go-to-market process with European Market teams - simplifying the communication for our Dealers and Customers. Support the launch plan for new and existing Ford Pro products in 11 European Markets - Upfitter Integration System, FordLiive+. Utilise new Ford vehicle launches to promote the associated Ford Pro products - focusing on Electric Vehicles - E-Transit, E-Transit Custom & Courier. Support the launch plan for all existing Ford Pro products to additional European Markets - E-Switch Assist. Lead the key requirements of the product launch plan and ensure that the relevant workstreams are in place to deliver - this will include end to end product testing. Ensure that relevant assets and communications materials are available and deployed by working closely with the Ford Pro marketing team. Oversee the creation and deployment of relevant product training for the European Market teams, Dealers and Customer. Provide launch status reporting and feedback to Ford Pro stakeholders. Manage the interfaces with the wider Ford Pro team, including the Vehicles, Charging and Service. Deliver reporting on product implementation and identify areas for improvement.

  QUALIFICATIONS

  The minimum requirements we seek:

  Strong verbal & written communication skills - ability to turn technical product information into customer friendly communication. Ability to build good working relationships with management in the European Markets teams (CV & Fleet Sales). Bachelor's degree or equivalent practical experience. Experience with Product launches, ideally software but not essential.

  Our preferred requirements:

  Passion for vehicle electrification. Proficient in PowerPoint and other collaboration tools such as One Drive and video-conferencing tools. Strong analytical and data skills including good knowledge of Microsoft Excel. Ability to present information and recommendations simply. Ability to collaborate in a diverse, cross-functional environment.

  Additional Information:

  This role is based in Stratford + Hybrid. If you are concerned about travelling to Stratford due to disability (or other reason), please contact us; we're an inclusive team and would like to discuss what adjustments we can make to support your application.

  If you are interested in this position and unsure if you should apply, particularly if you're concerned that you might have 'some' but not 'all' of the qualifications and skills outlined for this role, we would like to hear from you.

  Ford is committed to diversity and equality of opportunity for all and is opposed to any form of less favourable treatment or harassment on the grounds of gender, marital status, civil partnership status, parental status, race, ethnic origin, colour, nationality, national origin, disability, sexual orientation, religion/belief, gender reassignment and gender identity, age and those with caring responsibilities.

  #LI-Hybrid

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